Business
Village Farms International's Cannabis Joint Venture Pure Sunfarms Begins Shipping Cannabis 2.0 Products and Bottled Oils
– Pure Sunfarms' Full Spectrum Vapes in 510 Thread Cartridges and Pure Sun CBD Oil to be Available to Consumers in British Columbia in the Coming Days, with
About this update from Village Farms International, Inc.
[{"type":"text","content":"– Pure Sunfarms' Full Spectrum Vapes in 510 Thread Cartridges and Pure Sun CBD Oil to be Available to Consumers in British Columbia in the Coming Days, with Ontario and Alberta to Follow –\n VANCOUVER, BC, Aug. 25, 2020 /PRNewswire/ - Village Farms International, inc. (\"Village Farms\" or the \"Company\") (NASDAQ: VFF) (TSX: VFF) today announced its majority-owned joint venture for large-scale, low-cost, high-quality cannabis production, Pure Sunfarms, has begun shipping its first Cannabis 2.0 and bottled oil products. Shipments will initially be to British Columbia, with shipments to Ontario and Alberta planned to begin shortly.\n\"At Pure Sunfarms, flower is at the core of what we do. It's our growing experience and our commitment to quality that has really inspired our evolution into Cannabis 2.0,\" said Mandesh Dosanjh, President & CEO, Pure Sunfarms. \"All Pure Sunfarms' vape and oil products are made from our naturally-grown, signature strains, always using the best parts of the flower, to provide a safe and smooth experience from start to finish.\"\nMr. Dosanjh added, \"Pure Sunfarms has taken a pragmatic, thoughtful and measured approach to our product strategy, first establishing a commanding position in the dried flower market, and then leveraging our brand, reputation and experience to enter new, large, higher value product categories. Vapes have already become the second largest category with the Ontario Cannabis Store after dried flower, and bottled oils are the fourth largest category with the OCS after dried flower, vapes and pre-rolls1.\"\n\"For three consecutive quarters – since first launching its branded retail products last September – Pure Sunfarms has had the leading market share of all dried flower brands in Canada's largest provincial market, Ontario2,\" said Michael DeGiglio, Chief Executive Officer, Village Farms. \"Pure Sunfarms will bring the same winning value proposition that underpins that performance – high-quality products that consumers want at an attractive price – to its Cannabis 2.0 and bottled oil products, and we are confident consumers will embrace these new products as enthusiastically as they have Pure Sunfarms' dried flower products. Pure Sunfarms' goal is to be the number one or number two brand in every product category that is entered.\"\n\"As the low-cost greenhouse producer in Can...