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Village Farms International's Cannabis Joint Venture Pure Sunfarms Begins Shipping Branded Product to Ontario Cannabis Store, Launches Brand and Introduces Eight Products for the Recreational Market
VANCOUVER, Sept. 16, 2019 /PRNewswire/ - Village Farms International, Inc. ("Village Farms" or the "Company") (TSX: VFF) (NASDAQ: VFF) today announced its
About this update from Village Farms International, Inc.
[{"type":"text","content":"VANCOUVER, Sept. 16, 2019 /PRNewswire/ - Village Farms International, Inc. (\"Village Farms\" or the \"Company\") (TSX: VFF) (NASDAQ: VFF) today announced its 50%-owned joint venture for large-scale, low-cost, high-quality cannabis production, Pure Sunfarms, has begun shipping branded dried cannabis products to the Ontario Cannabis Store (\"OCS\"), for retail sale in Ontario. Pure Sunfarms expects its first products to be available at licensed retailers in Ontario and through the OCS website this month.\nVillage Farms also announced that Pure Sunfarms has formally launched its brand and introduced eight strains of dried cannabis flower for the Canadian recreational market. More information about Pure Sunfarms' brand and products is available on Pure Sunfarms' new web site at www.puresunfarms.com. \n\"Introducing the Pure Sunfarms brand today to Canadians is a culmination of our team's efforts, and we hope consumers see the passion and care our people have worked hard to bring to life,\" said Mandesh Dosanjh, President and CEO, Pure Sunfarms. \"British Columbia has a reputation for growing some of the best cannabis in the world, and we are proud to introduce a suite of products which will continue to celebrate this legacy. Our scale, along with the team's deep agricultural roots and steadfast dedication to craftmanship, has allowed us to cultivate great-quality products at an approachable price-point. In this evolving industry, we hope Canadians will come to know the quality and consistency of Pure Sunfarms' products and love it as much as we do.\"\n\"Today's announcement marks another significant milestone as Pure Sunfarms establishes itself as a premier vertically integrated supplier of branded cannabis products to the Canadian recreational market,\" said Michael DeGiglio, CEO, Village Farms International. \"Already one of the most profitable Canadian cannabis producers, Pure Sunfarms will now benefit from higher margin sales as it launches its products in Canada's largest province, home to nearly 40% of the country's population.\"\nMr. DeGiglio added, \"Pure Sunfarms was born out of Village Farms' rich history and decades of experience in large-scale, low-cost vertically integrated precision agricultural. We are proud to see our heritage reflected in the Pure Sunfarms brand, which we are confident will resonate with the Canadi...