Business
Village Farms International Commences Shipping Cannabis to Israel
-- Sales to Israel via Pure Sunfarms Further Expand Village Farms' International Cannabis Presence -- VANCOUVER, BC, Jan. 3, 2023 /PRNewswire/ - Village Farms
About this update from Village Farms International, Inc.
[{"type":"text","content":"-- Sales to Israel via Pure Sunfarms Further Expand Village Farms' International Cannabis Presence --\nVANCOUVER, BC, Jan. 3, 2023 /PRNewswire/ - Village Farms International, Inc. (\"Village Farms\" or the \"Company\") (NASDAQ: VFF) today announced further progress on its international cannabis strategy, and commented that the lack of cannabis legislative action by the United States Senate (in direct contrast to the 39 States / the District of Columbia with legally sanctioned medical-use and/or adult-use THC, as well as the vast majority of United States' citizens) while disappointing, does not impact Village Farms' plans to leverage its considerable success in Canada into other cannabis markets with greater regulatory support. Recently, the Company's Canadian Cannabis business, through its subsidiary, Pure Sunfarms, commenced shipping cannabis products for the Israeli medical market under an exclusive three-year supply agreement with Israel-based Dr. Samuelov Importing and Marketing Ltd., doing business as Better Pharma.\nFounded in the early 1990s, Better Pharma is a highly respected importer of pharmaceuticals and related products for the Israeli market with longstanding relationships with Israel's retail pharmacies and an extensive sales force and distribution capabilities, covering over 95% of Israeli independent pharmacies, as well as retail drug stores.\n\"Commencing shipments to Israel is another milestone in our global cannabis strategy, building on our successes in Canada and Australia,\" said Michael DeGiglio, Chief Executive Officer, Village Farms. \"We are proud and privileged to partner exclusively with Better Pharma for the significant medical cannabis opportunity in Israel and are confident that Pure Sunfarms unique \"Everyday Premium\" positioning, which has proven so successful in Canada and Australia, will be differentiated in the Israeli market, and well-received by patients.\"\n\"Our agreement with Better Pharma marks the first time Pure Sunfarms branded flower, inclusive of Canada's top-selling Pink Kush, makes its way to consumers internationally,\" said Mandesh Dosanjh, President and CEO, Pure Sunfarms. \"We're confident that Better Pharma, an organization that shares our belief in a brand-led consumer approach, will help patients in Israel come to know and appreciate Pure Sunfarms high-quality, BC grown ...