Business
Pure Sunfarms Launches The Original Fraser Valley Weed Co.
New Recreational Weed Brand Offers Bulk Dried Flower for Price-Conscious Consumers DELTA, British Columbia, July 19, 2022 (GLOBE NEWSWIRE) -- Pure Sunfarms
About this update from Village Farms International, Inc.
[{"type":"text","content":"New Recreational Weed Brand Offers Bulk Dried Flower for Price-Conscious Consumers\nDELTA, British Columbia, July 19, 2022 (GLOBE NEWSWIRE) -- Pure Sunfarms Corp. (“Pure Sunfarms”), a wholly-owned subsidiary of Village Farms International, Inc. (Nasdaq: VFF), expands its brand portfolio for the first time into the value segment with the launch of The Original Fraser Valley Weed Co., a recreational weed brand that offers bulk dried flower grown in British Columbia’s Fraser Valley. The Original Fraser Valley Weed Co. offers bulk ounces of whole flower at great prices targeted at price-sensitive, frequent purchasers looking for good value, good potency and consistent availability. It is dependable weed that is greenhouse-grown and expertly cultivated in BC’s finest growing region: the Fraser Valley. Pure Sunfarms is the licensed producer of record for The Original Fraser Valley Weed Co. “We saw a strategic opportunity to launch a new brand offering weed in large format that is positioned in a lower price tier than our flagship brand, Pure Sunfarms,” said Mandesh Dosanjh, President & CEO, Pure Sunfarms. “The Original Fraser Valley Weed Co. offers consumers no-fuss, dependable, potent weed that’s grown in BC’s Fraser Valley and never in short supply—because we know weed grows better in the valley, and soon our consumers will know it too.” The Original Fraser Valley Weed Co.’s initial offering includes ounce packs of popular, potent, BC-grown dried flower strains: D. Burger and MAC 1. D. Burger (Potency: 21-27% THC): Like a backyard BBQ with some extra gas for good measure. D. Burger is deliciously savoury, pungent and gassy — think grilled cheese and dark garlic in a bulk bag. This high-THC indica is a cross of GMO Cookies and Han Solo Burger. An ounce of dense green buds and tufts of orange hairs, our D. Burger’s unmistakable bud is greenhouse grown in BC’s best growing region, the Fraser Valley. MAC 1 (Potency: 18-24% THC): This smooth hybrid is a cross between iconic strains, Alien Cookies F2 and Miracle 15. Bulk ounce bags with round buds covered in frosty trichomes and sugar leaves, MAC 1 is an upbeat and balanced flower with citrussy, earthy, and lightly gassy notes. Each ounce bag is filled with quality bud, greenhouse grown in BC’s best growing region, the Fraser Valley. D. Burger and MAC 1 are now available in BC and will be...