Half of Customers Say They Would Switch Telco Providers for Satellite Services as Demand Rises - Report

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[{"type":"image","alt":"Viasat, Inc.","displaySize":"","headline":null,"caption":"Viasat, Inc.","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":148,"url":"https://media.zenfs.com/en/globenewswire.com/e8f273d332f8b99acb764f2a7b539912"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Lp7t12BzzLZZIaXqo9vS3g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTIwNztjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/e8f273d332f8b99acb764f2a7b539912","width":300,"height":148}},"lazy":false},{"type":"text","content":"New Viasat report — based on a survey of more than 12,000 global smartphone users — reveals 60% would pay more for direct-to-device satellite services, with nearly half ready to switch providers to access.","length":205,"tagName":"p"},{"type":"text","content":"CARLSBAD., Calif., Dec. 03, 2025 (GLOBE NEWSWIRE) -- Viasat, Inc. (NASDAQ: VSAT), a global leader in satellite communications, today launched a new report revealing that rising demand for direct-to-device (D2D) satellite connectivity could open new revenue streams for Mobile Network Operators (MNOs) — while posing a significant competitive challenge.","length":357,"tagName":"p"},{"type":"text","content":"The report – The Great Connectivity Convergence: NTN in Consumer Mobile – was conducted by GSMA Intelligence and surveyed more than 12,000 mobile phone users across 12 markets. The report asked customers about satellite services, which complement terrestrial mobile networks to extend network coverage and deliver reliable service in hard-to-reach areas. Together, they enable operators to offer connectivity everywhere. The results revealed that, on average, more than a third of consumers report losing access to basic mobile cellular services at least twice a month.","length":569,"tagName":"p"},{"type":"text","content":"Perhaps as a result, more than 60% of consumers globally are prepared to pay extra for satellite-enabled services on their smartphones. Appetite varies by market, with high-growth regions like India (89%) and Indonesia (82%) more willing to pay than those in more developed economies such as the U.S. (56%) and France (48%).","length":324,"tagName":"p"},{"type":"text","content":"Rising demand and revenue potentialThis enthusiasm translates into revenue potential for telco providers. On average, globally, consumers who are willing to pay more would be ...

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