Press release
Viant to Host Advertising Week NY Panels
IRVINE, Calif.--(BUSINESS WIRE)-- Join Viant Technology Inc. (NASDAQ: DSP) at this year’s Advertising Week NY, taking place virtually and in-person in New
About this update from Viant Technology Inc.
[{"type":"text","content":" IRVINE, Calif.--(BUSINESS WIRE)--\nJoin Viant Technology Inc. (NASDAQ: DSP) at this year’s Advertising Week NY, taking place virtually and in-person in New York City starting October 18.\n\nDetails are as follows:\n\n1. Panel: WTF is in the Bid Stream Right Now & What Will Prepare You for a Cookieless 2023\n\n\nBusiness Insider’s advertising editor Ryan Joe will moderate this panel to discuss identity challenges brewing on the horizon, which bid stream identifiers are available today, and what is needed to provide the addressability, scalability, and measurability for marketer success.\n\n\nPanelists:\n\n\nRuowen Liscio, VP Marketplace Solutions, Kinesso\n\n\nShruti Tiwari, Executive Director, Media Strategy & Customer Engagement, Ogilvy\n\n\nTim Vanderhook, Chief Executive Officer and Co-Founder, Viant\n\n\n\n\nWhen: Monday, Oct. 18, 10:00 a.m. EDT\n\n\nRegister: https://newyork.advertisingweek.com/register/\n\n\n2. Panel: Driving TV Performance in a Fragmented Landscape with the Household\n\n\nModerated by Mike Shields, former editor for Adweek and The Wall Street Journal and founder of Shields Strategic Consulting, this panel will discuss how marketers can better drive and measure their omnichannel campaigns on CTV. The conversation will highlight how a household approach defragments audiences to expand reach, perfect frequency, and unlock new insights into campaign performance.\n\n\nPanelists:\n\n\nDan Callahan, SVP of Data Strategy and Sales Innovation, Fox Ad Sales at Fox Corporation\n\n\nStuart Schwartzapfel, SVP, Media Partnerships, iSpot.tv\n\n\nChris Vanderhoook, Chief Operations Officer and Co-Founder, Viant\n\n\n\n\nWhen: Monday, Oct. 18, 2:00 p.m. EDT\n\n\nRegister: https://newyork.advertisingweek.com/register/\n\n\n3. Fireside Chat: Why Transparency is the Key to the Programmatic Revoultion\n\n\nThe Global Chief Revenue Officer at WSJ | Barron's Group, Josh Stinchcomb, sits down with Viant Chief Executive Officer and Co-Founder Tim Vanderhook for a fireside chat to discuss how the enablement of transparency will continue to fuel the industry’s growth in programmatic advertising.\n\n\nWhen: Wednesday, Oct. 20, 9:30 a.m. EDT\n\n\nRegister: https://newyork.advertisingweek.com/register/\n\n\nAbout Viant\nViant® is a leading people-based advertising software company that enables marketers and their agencies to centrali...