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Viant Launches "Outcomes" the First Fully Autonomous Open Internet Ad Product

IRVINE, Calif., January 05, 2026--Viant announced the launch of Outcomes, its first fully autonomous advertising product, bringing to life the AI Decisioning functionality of ViantAI.

articleViant Technology Inc.January 5, 20262/company/viant-technology-inc/news/viant-launches-outcomes-first-fully-141000418
Viant Launches "Outcomes" the First Fully Autonomous Open Internet Ad Product

About this update from Viant Technology Inc.

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programmatic advertisingViantViant Technology Inc.Outcomesautonomous executionoptimization