Press release
Viant Appoints Karen Castillo-Paff as Vice President of Communications
Former Journalist, PR Agency Strategist and Communications Leader for Global Brands IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP), a
About this update from Viant Technology Inc.
[{"type":"text","content":"\nFormer Journalist, PR Agency Strategist and Communications Leader for Global Brands\n\n IRVINE, Calif.--(BUSINESS WIRE)--\nViant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the appointment of Karen Castillo-Paff to the newly created role of Vice President of Communications. Castillo-Paff will oversee Viant’s corporate communications strategy and execution, media relations, executive visibility, industry analyst relations, as well as support financial communications.\n\n“We’re excited to welcome Karen, a stellar communication professional with an expert blend of real-world journalism experience and a proven ability to lead integrated communication campaigns for a broad spectrum of Fortune 500 companies,” said Jon Schulz, Chief Marketing Officer, Viant. \"From reporting about high-profile newsmakers to representing power players in business, she is uniquely positioned to distinguish Viant’s corporate communications.\"\n\nCastillo-Paff is a bilingual communications leader with more than 15 years of transformational oversight in media relations, financial communications, corporate social responsibility, public affairs, and crisis management. She accrued top-tier journalism experience working at The CBS Evening News, 60 Minutes, and numerous large-market TV stations, where her work has earned Associated Press awards, Society of Professional Journalists awards, and an Emmy Award.\n\n“I’m honored to join Viant, a newly public company with many compelling stories about how it’s reshaping the digital advertising software space,” said Karen Castillo-Paff, Vice President, Communications, Viant.\n\nAbout Viant \n\nViant® is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 people-based d...