Press release
Viant Advances TV Ad Offerings Through iSpot Partnership
Adelphic Integration Unifies Linear and OTT Measurement for Viant Advertisers IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP), a
About this update from Viant Technology Inc.
[{"type":"text","content":"\nAdelphic Integration Unifies Linear and OTT Measurement for Viant Advertisers\n\n IRVINE, Calif.--(BUSINESS WIRE)--\nViant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and iSpot.tv, the leader in real-time TV ad measurement and attribution, today announced a partnership to advance Viant’s TV advertising offerings, integrating iSpot’s Unified Measurement solution into the Adelphic® advertising software. The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.\n\nAccording to eMarketer, combined US ad spending on linear and connected TV (CTV) platforms will exceed $93 billion by 2025, from just under $80 billion in 2021.\n\n“CTV represents a massive opportunity for advertisers who typically reach customers on linear platforms and want to extend the reach of their campaigns to the fast-growing CTV arena,” said Jon Schulz, Chief Marketing Officer, Viant. “Our partnership with iSpot brings a leading, independent measurement company into the fold, empowering brands to identify opportunities for more effective reach and allowing for true cross-channel optimization and improved ROI.”\n\nLeveraging the iSpot.tv integration, Viant’s brands and agencies can:\n\n\nUtilize a real-time ad measurement offering that combines second-by-second ad viewership with verified impressions for linear and CTV inventory\n\n\nOptimize campaigns in-flight based on incremental reach and the conversions delivered across screens and publishers\n\n\nAnalyze how cross-screen campaigns within the Adelphic DSP perform for specific target audiences\n\n\n“The integration of iSpot’s Unified Measurement product into the Adelphic DSP is part of an initiative to bring independent measurement closer to the point of activation so brands can move from insight to action quickly on the platform of their choice,” said Robert Bareuther, SVP Business Development, iSpot.\n\nAbout iSpot\n\niSpot.tv is the market leader in real-time cross-platform TV ad measurement and attribution. The company’s always-on platform measures the business impact and brand impact of TV advertising and offers fast, accurate and actionable information that empowers brands to justify and optimize TV and video investments. iSpot persistently measures TV-device ...