Business
Bluestar Alliance Completes Acquisition of Iconic Workwear and Lifestyle Brand Dickies™ from VF Corporation
Global brand management company Bluestar Alliance today announced the completion of its acquisition of heritage workwear and lifestyle brand Dickies from VF Corporation. The addition of Dickies reinforces Bluestar Alliance's position as one of the world's leading brand management firms, bridging heritage, lifestyle, luxury, and cultural influence across its expanding global portfolio, specifically within its growing youth luxury division.
About this update from V.f. Corporation
[{"type":"text","content":"NEW YORK, Nov. 12, 2025 /PRNewswire/ -- Global brand management company Bluestar Alliance today announced the completion of its acquisition of heritage workwear and lifestyle brand Dickies from VF Corporation. The addition of Dickies reinforces Bluestar Alliance's position as one of the world's leading brand management firms, bridging heritage, lifestyle, luxury, and cultural influence across its expanding global portfolio, specifically within its growing youth luxury division.","length":490,"tagName":"p"},{"type":"image","alt":"Bluestar Alliance Completes Acquisition of Iconic Workwear and Lifestyle Brand Dickies™","displaySize":"","headline":null,"caption":"Bluestar Alliance Completes Acquisition of Iconic Workwear and Lifestyle Brand Dickies™","className":"","disableSlideshowImg":false,"size":{"original":{"width":272,"height":364,"url":"https://media.zenfs.com/en/prnewswire.com/7b08b450c987b45546cb3493c9f3feeb"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/KrdKpG8Dv2Ui8vmWv1tpVQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTU2MjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/7b08b450c987b45546cb3493c9f3feeb","width":272,"height":364}},"href":"https://mma.prnewswire.com/media/2821770/dickies.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Operating at the intersection of business intelligence and cultural relevance, Bluestar Alliance has expanded its portfolio of premium fashion and lifestyle brands, with recent acquisitions including Palm Angels™ (2025), Off-White™ (2024), Scotch & Soda™ (2023), and Hurley™ (2019). With the addition of Dickies, Bluestar Alliance's portfolio now represents more than $13 billion in global retail sales, with more than half of revenue generated internationally, supported by over 600 licensees, 500 international retail stores, millions of engaged consumers worldwide, and dedicated teams in Costa Mesa, Columbus, New York, Amsterdam, London and Milan.","length":660,"tagName":"p"},{"type":"text","content":"Founded in 1922, Dickies has evolved from a traditional workwear company into a symbol of authenticity and enduring style, embraced by generations of craftsmen, skaters, musicians, and creatives around the world. In recent years, Dickies has experienced renewed cultural momentum, embraced by Gen Z and the global fashion community. The brand has becom...