World Horse Racing Selects Veritone as Exclusive Digital Asset Management Provider

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[{"type":"text","content":"\nVeritone’s AI-powered Digital Media Hub automates media workflows and provides content monetization capabilities\n\n\n DENVER--(BUSINESS WIRE)--\nVeritone, Inc. (NASDAQ: VERI), a leader in building human-centered enterprise AI solutions, and Engage Digital Partners, a leading digital sports marketing agency, today announced a multi-year agreement with World Horse Racing to use Veritone’s Digital Media Hub (DMH) as its exclusive AI-powered, intelligent asset management platform. In partnership, Veritone and Engage Digital Partners will utilize DMH to automate the curation and activation of all World Horse Racing media content, providing the foundation for current and future media management, distribution and monetization activities.\n\n\nWorld Horse Racing is an international digital media organization established by five iconic horse racing entities – Ascot Racecourse, the Breeders’ Cup, The Hong Kong Jockey Club, Goodwood Racecourse and the Victoria Racing Club. The organization provides global horse racing fans with exclusive sport and lifestyle content and behind-the-scenes access from thoroughbred racing. By using DMH, World Horse Racing can quickly accelerate content collaboration and sharing, reducing days of work to just minutes.\n\n\nDMH answers many of the challenges World Horse Racing and other sports organizations face including global distribution, controlled access to large-scale media archives, content monetization and centralized functionality for remote production environments. DMH creates efficiencies in media workflows and enables rights owners to monetize their content.\n\n\n“We’re thrilled to work with Veritone and Engage Digital Partners to manage and bring our vast collection of media and content assets to life,” said Russell Scott, chief executive officer, World Horse Racing. “Veritone’s deep expertise in sports media, international presence and ability to lead us into the next era of media management make them the right technology partner. Their new breed of intelligent asset management technology will enable us to control, organize and distribute our content to licensing partners across the globe.”\n\n\n“World Horse Racing is an iconic name in the international sports community and we are honored to work with their brand to provide state-of-the-art asset management technology,” said David Candler, seni...

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