Business
Veritone Navigate Unlocks World’s Largest Repository of Audio and Influencer Metadata
Veritone’s industry-defining Navigate application automates the audio and video influencer buying cycle while providing an unmatched level of insight and
About this update from Veritone, Inc.
[{"type":"text","content":"\nVeritone’s industry-defining Navigate application automates the audio and video influencer buying cycle while providing an unmatched level of insight and scale by aggregating billions of data points across 30,000 shows\n\n DENVER--(BUSINESS WIRE)--\nVeritone, Inc. (NASDAQ: VERI), creator of aiWARE, a hyper-expansive enterprise AI platform, today unveiled Navigate, a new application custom designed for Veritone One—its full-service performance-based audio and influencer advertising agency. Built on aiWARE, Navigate automates analysis and empowers transparency to the impact of influencer and media placement that for most advertisers is still beyond their grasp.\n\nVeritone One’s decision-making empowers the world's most recognizable brands by aggregating planning filters for demographics, media and ad unit type, show size, genre, pricing and performance in split-second analysis. By improving processes for automating, validating, verifying and scaling content-based live reads and influencer ads, Navigate helps drive increased client ROI through better planning, execution, evaluation and media optimization. Veritone’s aiWARE equips media planners with the data they need to make more impactful, cost-effective decisions for their clients.\n\n“Veritone One and Navigate have been instrumental in helping us scale and improve our advertising impact. Empowered with the AI in the Navigate application, we can now glean campaign insights, discover new opportunities, and push the needle for influencer marketing with incredible efficiency and clarity,” said Lauren McConnell, head of influencer marketing, HelloFresh.\n\nLeveraging AI and machine learning, Navigate unlocks the world’s largest repository of audio and influencer metadata. Unique capabilities include:\n\nAggregated and AI-enabled Media Planning\n\n\nCross-client media buying and performance trends\n\n\nPlanning filters for demographics, media and ad unit type, show size, genre, competitor activity and pricing\n\n\nAI-enabled ad analytics including performance, integration duration and rating\n\n\nContent analytics including topical extraction, brand suitability and content classifications aligned with IAB taxonomy\n\n\nAI-based qualification of podcast ads to validate ad adherence\n\n\nAutomated near real-time YouTube integration confirmation\n\n\nAdditional features coming soon:\...