Business
Veritas Farms Launches Certificate of Analysis Finder, Redesigned E-Commerce HomePage to Enhance Transparency and Customer Experience
Veritas Farms Launches Certificate of Analysis Finder, Redesigned E-Commerce HomePage to Enhance Transparency and Customer Experience.
About this update from Veritas Farms Inc.
[{"type":"text","content":"\n Fort Lauderdale, FL, July 23, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Veritas Farms, Inc. (OTCQB: VFRM) (“Veritas Farms” or the “Company”), a vertically integrated agribusiness focused on the production of full spectrum hemp oil products with naturally occurring cannabinoids, is pleased to announce the Company has made significant upgrades to its customer transparency efforts and its e-commerce platform by launching a Certificate of Analysis Finder, a redesigned homepage, and additional functionalities on its website, www.theveritasfarms.com. The Certificate of Analysis (COA) Finder added to the website makes all of the Company’s third-party test results available to customers either through a product lot number search or a search by product type. All Veritas Farms’ Certificates of Analysis are provided by I.S.O. (International Organization for Standardization) certified independent laboratories and are correlated to the lot number of each product. The Company tests every product for cannabinoid and terpene content, as well as heavy metals, pesticides, residual solvents, and microbials. Alexander Salgado, CEO and co-founder of Veritas Farms, commented “We are proud to launch our Certificate Of Analysis Finder on our website. All of our Certificates Of Analysis for our products are now available in an easy, searchable function that’s available to the public. We believe the hemp industry requires this level of internal transparency while the industry awaits FDA guidance and we hope our consumers will appreciate the additional transparency afforded by allowing online customer insight into the quality of their products.” The Company also recently unveiled a newly redesigned homepage. The homepage redesign improved upon the branding and aesthetics of the site and is also designed to increase traffic to the site and conversions and support continued e-commerce revenue growth. In line with the new e-commerce homepage, the Company has also added functionalities designed to enhance the customer experience, increase average order value, and increase the lifetime value of customers. One such feature is the expansion of the Company’s popular subscription program to include tinctures, offering customers a 10% discount for signing up for a monthly program. Abou...