Business
Veritas Farms Highlights Ecommerce Revenue Growth
Veritas Farms Highlights Ecommerce Revenue Growth.
About this update from Veritas Farms Inc.
[{"type":"text","content":"\n Fort Lauderdale, FL, March 31, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Veritas Farms, Inc. (OTCQB:VFRM) (“Veritas Farms” or the “Company”), a vertically integrated agribusiness focused on the production of full spectrum hemp oil products with naturally occurring cannabinoids, is pleased to highlight the growth in the Company’s Ecommerce traffic and revenue. Veritas Farms has positioned itself to drive growth via multiple revenue channels including chain retail, independent retail, private label manufacturing and ecommerce sales. As COVID-19 developments present new challenges, the Company is well positioned to pivot amongst its revenue channels to capitalize on current market opportunities. With recent stay-at-home mandates increasing online traffic, the Company has leveraged its digital ecosystem to offer solutions to customers who have financial and health concerns while growing online traffic and revenue. The success of these digital campaigns has become apparent, with online revenue growth of over 150% compared to January 2020. The increase in traffic and revenue to the Veritas Farms website can be attributed to a multi-prong digital strategy leveraging organic search revenue – up 162% from January 2020, direct traffic revenue – up 110% from January 2020, referral revenue – up 200% from January 2020 and social media revenue – up 70% from January 2020, to name a few. The Company intends to continue to capitalize on its ecommerce initiatives in order to provide its community with access to the products they need at prices they can afford. This includes driving revenue growth while analyzing and optimizing strategies for medium- and long-term success during this current market climate and when normalization occurs. Alexander Salgado, CEO and co-founder of Veritas Farms, stated, “Our team has been working hard to earn new customers and grow revenues while ensuring our customers can access and afford our products in these times. We will continue our innovative and effective digital strategies in order to continue to grow revenue in the current market climate.” For more information or to purchase products, visit the Company website: www.theveritasfarms.com About Veritas Farms, Inc. Veritas Farms, Inc. (OTCQB:VFRM) is a vertically integrated agribus...