Business
SanSal Wellness Appoints Pharmaceutical and Medical Equipment Industry Veteran Nicholas DiFrancesco as VP of Medical Sales and Marketing
SanSal Wellness Appoints Pharmaceutical and Medical Equipment Industry Veteran Nicholas DiFrancesco as VP of Medical Sales and Marketing.
About this update from Veritas Farms Inc.
[{"type":"text","content":"\n\n FORT LAUDERDALE, FL, May 01, 2018 (GLOBE NEWSWIRE) -- SanSal Wellness Holdings, Inc. (“SanSal Wellness” or the “Company”) (OTCQB: SSWH), a vertically-integrated agribusiness focused on producing full spectrum natural phytocannabinoid-rich industrial hemp extracts, is pleased to announce the appointment of Nicholas DiFrancesco to the newly created position of Vice President of Medical Sales and Marketing.\n “We are very pleased to welcome Nicholas to SanSal’s growing sales and marketing team as new our new Vice President of Medical Sales and Marketing,” stated Derek Thomas, Vice President of Business Development.  “His knowledge, experience, and exceptional performance record within the pharmaceutical and medical equipment industries make him ideally suited to implement a focused sales and marketing strategy to reach more key influencers in the professional medical community such as doctors, pharmacists, physiotherapists, and chiropractors.  We are confident in his abilities to lead this new sales initiative for the Company and look forward to leveraging his medical network building experience to expand SanSal into this important market channel.”   For over 16 years, Mr. DiFrancesco has consistently been awarded for high performance and achievements in business development, sales, and strategic marketing within the pharmaceutical and medical device industries.  For the past 8 years prior to joining SanSal Wellness, he held various positions with Primus Pharmaceuticals, Inc., an Arizona based developer and marketer of proprietary pharmaceutical brands, rising through the ranks from sales ‘Rookie of the Year” in 2011, to MVP #1 sales ranking in the country in 2013, and to Specialty Professional Territory Manager in 2016. During his time with Primus, Nicholas was responsible for relationship development of high-profile key opinion leaders (i.e. doctors) for national exposure of Primus and various Primus medications.   He was also responsible for coordination of public relations engagements, trade shows, and the design, planning, and launch of direct-to-consumer advertising and marketing on the national level for Primus pharmaceuticals. From 2008 to 2011, Mr. DiFrancesco was a Director of Marketing with Rotech Healthcare Inc., a ...