Business

Verisk Announces Sale of its Marketing Solutions Business to ActiveProspect

Transaction reinforces Verisk’s focus on global insurance and capital allocation disciplineJersey City, NJ, Jan. 08, 2026 (GLOBE NEWSWIRE) -- Verisk (Nasdaq: VRSK), a leading strategic data analytics and technology partner to the global insurance industry, today announced it has sold Verisk Marketing Solutions (VMS) to ActiveProspect, the leading consent-based marketing platform. VMS, part of Verisk’s underwriting division, provides leading marketing solutions for customers in both insurance and

articleVerisk Analytics, Inc.January 8, 20263/company/verisk-analytics-inc/news/verisk-announces-sale-marketing-solutions-213000951
Verisk Announces Sale of its Marketing Solutions Business to ActiveProspect

About this update from Verisk Analytics, Inc.

[{"type":"image","alt":"Verisk Analytics, Inc.","displaySize":"","headline":null,"caption":"Verisk Analytics, Inc.","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":85,"url":"https://media.zenfs.com/en/globenewswire.com/9664b9c9b6a8cebc6fc8c366a1748e75"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Mfse1nYrG.4xDtkxNm1paw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTExOTtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/9664b9c9b6a8cebc6fc8c366a1748e75","width":300,"height":85}},"lazy":false},{"type":"text","content":"Transaction reinforces Verisk’s focus on global insurance and capital allocation discipline","length":91,"tagName":"p"},{"type":"text","content":"Jersey City, NJ, Jan. 08, 2026 (GLOBE NEWSWIRE) -- Verisk (Nasdaq: VRSK), a leading strategic data analytics and technology partner to the global insurance industry, today announced it has sold Verisk Marketing Solutions (VMS) to ActiveProspect, the leading consent-based marketing platform. VMS, part of Verisk’s underwriting division, provides leading marketing solutions for customers in both insurance and non-insurance industries.","length":435,"tagName":"p"},{"type":"text","content":"VMS is an industry leader in consent-verified lead orchestration, identity resolution, and marketing intelligence. The company empowers marketers and data teams in consumer-facing industries to reach the right person, with the right message, at the right time—always with consumer data security and privacy at the forefront. VMS was formed through the successful integration of Jornaya and Infutor.","length":398,"tagName":"p"},{"type":"text","content":"Transaction Details ","length":19,"tagName":"p"},{"type":"text","content":"The sale of VMS aligns with Verisk’s strategic focus on serving and connecting the global insurance industry, and best positions VMS for long-term growth and product development for all markets it serves.","length":204,"tagName":"p"},{"type":"text","content":"“This transaction reaffirms our commitment to focusing on data, analytics and technology solutions for the global insurance industry while also demonstrating our discipline to invest in our highest-growth and return-on-invested-capital opportunities,” said Lee Shavel, president and CEO of Verisk. “The VMS team has built a differentiated, privacy-first platform and this transaction will ensure VMS has the op...

More updates from Verisk Analytics, Inc.

Verisk Marketing SolutionsVMSActiveProspectVeriskdata analyticsmarketing intelligenceinsurance industryconsumer datamarketing solutions