Business
Verify Smart Corp. and SavvyCard® Partner to Bring Proximity Marketing to the Real Estate Market and Other Industries.
Verify Smart Corp. and SavvyCard® Partner to Bring Proximity Marketing to the Real Estate Market and Other Industries..
About this update from Verify Smart Corp.
[{"type":"text","content":"\n \n Verify Smart Corp (OTC:VSMR), a company that provides proximity \n marketing solutions to various industries, and SavvyCard®, a Tampa Bay, \n Florida based company that provides digital marketing and lead \n development solutions for the Real Estate industry, announced today that \n they have agreed to a partnership to bring proximity marketing to the \n residential Real Estate market.\n \n \n In the agreement, VSC will make a strategic investment in SavvyCard and \n the companies will jointly develop and deploy innovative proximity \n enabled services for Brokerages and Agents. SavvyCard’s existing lead \n development platform and VSC’s recent acquisition of the Orlando based \n BP360 group will allow the partnership to quickly launch in Florida and \n expand to all of North America.\n \n \n SavvyCard CEO, David Etheredge said, “Real estate agents spent over $2.5 \n billion in 2016 on marketing to generate leads. We believe that spending \n will increasingly move from listing portals to emerging forms of \n targeted, local digital advertising such as proximity marketing.”\n \n \n Since June of this year, VSC has been actively acquiring and taking \n equity positions in companies that provide technology and services \n relevant to the delivery of proximity enabled marketing and advertising \n services.\n \n \n In July, VSC added Lou Pingitore as CEO to lead VSC’s entry into the \n proximity marketing sector and to manage the company’s growth.\n \n \n Mr. Pingitore said “Verify Smart has been aggressively searching for a \n partner to provide solutions to advance our proximity services, \n particularly in the Real Estate market. Our research determined that \n SavvyCard has one of the most advanced lead development platforms \n available in the market today. The partnership will jointly pursue other \n verticals as well.”\n \n \n New technologies from Apple and Google are enabling the emergence of \n proximity marketing - projected to grow to $52 billion by 2020. Google \n recently announced the launch of “Nearby Notifications” which allows \n links to web based marketing content to be broadcast by Bluetooth \n Beacons and accessed by Android devices without requiring an application \n to be installed.\n \n \n Mr. Etheredge added “Because SavvyCard’...