Business
Verde Appoints Guilherme Medeiros as Chief Marketing Officer
SINGAPORE, April 23, 2025 (GLOBE NEWSWIRE) -- Verde AgriTech Ltd (TSX: “ NPK  ...
About this update from Verde Agritech Ltd
[{"type":"text","content":"Verde Appoints Guilherme Medeiros as Chief Marketing Officer\n\n\n\n SINGAPORE, April 23, 2025 (GLOBE NEWSWIRE) --\n \n Verde AgriTech Ltd\n \n (TSX: “\n \n NPK\n \n ”) (\"\n \n Verde\n \n ” or the “\n \n Company\n \n ”) is pleased to announce the appointment of Guilherme Medeiros as its Chief Marketing Officer (“\n \n CMO\n \n ”), effective March 2025. With nearly a decade of progressive leadership in agribusiness, Mr. Medeiros brings extensive expertise in strategic marketing, demand generation, and customer-centric innovation. He has held key roles at leading agricultural companies such as Syngenta Biologicals, ICL, and Stoller, where he led the implementation of cutting-edge CRM systems, high-impact campaigns, and data-driven marketing strategies. His track record includes successful initiatives that expanded market penetration and strengthened customer engagement across diverse agricultural segments. This strategic appointment underscores the Company’s commitment to innovative marketing and enhanced brand visibility.\n \n\n At Syngenta Biologicals, Mr. Medeiros served as Marketing Manager, spearheading innovative demand generation initiatives. At ICL América do Sul, he led strategic marketing initiatives for major crops such as soybeans and corn, achieving notable gains in market share. His expertise spans multichannel marketing, product positioning, and strategic portfolio development. He also has a strong track record managing distribution channels, particularly with cooperatives and agricultural retailers.\n \n\n “Guilherme’s arrival comes at a pivotal moment for Verde. As we expand our presence in Brazil and abroad, his vision and expertise will help us communicate not only the technical excellence of our products, but also the positive impact they enable,” said Cristiano Veloso, Verde’s Founder and CEO. “His deep expertise in leveraging innovative marketing strategies will ensure we connect with our customers and stakeholders in more impactful and meaningful ways, amplifying Verde’s low-carbon solutions.”\n \n\n Mr. Medeiros will play a central role in advancing Verde’s strategic goals, driving marketing innovation, and supporting new low-carbon product introductions. His appointment marks a turning poin...