Business
Vera Bradley Partners With Country Music Star Cassadee Pope
Pope to headline CMT Next Women of Country Tour FORT WAYNE, Ind., April 10, 2019 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq:VRA), the iconic women's
About this update from Vera Bradley, Inc.
[{"type":"text","content":"Pope to headline CMT Next Women of Country Tour FORT WAYNE, Ind., April 10, 2019 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq:VRA), the iconic women's fashion and lifestyle brand, has partnered with country music star Cassadee Pope as she headlines the \"CMT Next Women of Country Tour,\" which brings fresh female voices to the forefront of country music. The tour kicks off April 11, 2019 in Tampa, Florida.Rob Wallstrom, Chief Executive Officer of Vera Bradley, commented, \"Vera Bradley is all about empowering women and breaking through barriers, so we are proud to support Cassadee Pope during her upcoming ‘CMT Next Women of Country' tour. We're inspired by the tenacity, drive and determination Cassadee has shown throughout her career in music. Cassadee's mentorship and championing of other women in her industry is something we can all aspire to!\"During stops along the \"CMT Next Women of Country Tour,\" featuring guests Clare Dunn and Hannah Ellis, Pope will participate in fan meet-and-greet events at three Vera Bradley Full Line stores. Pope will share her favorite Vera Bradley style picks, sign autographs, snap photos with fans and offer exclusive giveaways.Meet-and-greets will take place at Vera Bradley at The Mall at Millenia in Orlando, Florida on April 12; at Vera Bradley at Fayette Mall in Lexington, Kentucky on April 20; and at Vera Bradley at Jordan Creek Town Center in West Des Moines, Iowa on May 3.\"I've been a Vera Bradley fan for years and love the beauty and functionality of each style I've carried - not to mention the striking prints and vibrant colors! What I love even more is that Vera Bradley is a brand that truly cares and strives to improve the lives of the women it designs for. It means so much to me to be supported by this strong women's brand during my ‘CMT Next Women of Country' tour,\" shared Pope on the partnership.\"We're thrilled to host Cassadee in our stores and create a fun, intimate environment where she can connect with fans over their mutual love for Vera Bradley's iconic patterns and innovative designs,\" Wallstrom added.Pope will also be a special guest at Vera Bradley's sponsored booth at the Country Music Association's 2019 CMA Music Festival in Nashville this June, which benefits high-quality music programs across the country through the CMA Foundation.For more information about Vera Br...