Vera Bradley Launches Limited-Edition Collection in Collaboration With Urban Outfitters

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[{"type":"text","content":"Exclusive Vintage-Inspired Bags and Accessories are Available to Shop Now\nFORT WAYNE, Ind., Aug. 27, 2024 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) and its iconic American bag, luggage, and lifestyle brand, Vera Bradley, have collaborated with lifestyle retailer Urban Outfitters to launch a vintage-inspired capsule collection. The exclusive collection features six thoughtfully designed re-editions of some of Vera Bradley’s most popular styles: the Vintage Tote, Molly Shoulder Bag, Vintage Duffel, Large Duffel, Zip Card Pouch with Keyring, and Duffle Bag Charm. Each item showcases three new patterns that evoke Vera Bradley's storied past—Daisy Ditsy Goji Berry, Sunflower Ditsy Black, and Pansy Ditsy Placid Blue—bringing a nostalgic touch to contemporary fashion. “Both Vera Bradley and Urban Outfitters share a commitment to self-expression, connection, and creativity, aiming to empower customers to embrace their unique styles,” said Alison Hiatt, Chief Marketing Officer of Vera Bradley, Inc. “Vera Bradley is such a uniquely multi-generational brand, and with Gen Z increasingly discovering our products, partnering with Urban Outfitters – a brand that this generation loves – was such a natural fit.” “At Urban Outfitters, we are dedicated to delivering best-in-class, relevant, and inspiring branded assortments that cater to our customers’ love for discovery and vintage. Our collaboration with Vera Bradley perfectly embodies this mission, blending functional, vintage-inspired designs with the signature style that resonates with Gen Z. This launch is just the start, and we’re excited about the future possibilities for both of our brands,” commented Shea Jensen, President, Urban Outfitters. The collection styles range in price from $15 to $100. Shop the collection now at select Urban Outfitters stores and online at www.urbanoutfitters.com. Follow @verabradley and @urbanoutfitters for updates and to learn more about additional future product drops later this year. About Vera Bradley, Inc.Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary businesses, both with devoted, emotionally-connected, and multi-generational female customer bases; positioning as “gifting” brands; strong, entrepreneurial cultures; a keen focus on community and ...

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