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Vera Bradley and Sanrio® Debut Co-Branded Hello Kitty® Collection
First-Ever Vera Bradley | Hello Kitty Collection Now Available Nationwide FORT WAYNE, Ind., June 01, 2023 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA)
About this update from Vera Bradley, Inc.
[{"type":"text","content":"First-Ever Vera Bradley | Hello Kitty Collection Now Available Nationwide\nFORT WAYNE, Ind., June 01, 2023 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) today announced that Vera Bradley, its iconic American bag and luggage lifestyle brand, has collaborated for the first time with global lifestyle brand Sanrio®, best known for internationally recognized pop icon Hello Kitty®, to unveil a co-branded collection. The Vera Bradley | Hello Kitty collection is now available to shop in Vera Bradley stores nationwide and online at verabradley.com/hellokitty. Select styles are also available on sanrio.com. Combining Hello Kitty’s signature kawaii style and happy spirit with Vera Bradley’s beloved bright and cheerful patterns, the smile-inducing collection is full of fun and perfect for fans of all ages. Three new patterns featuring vibrant motifs of the nostalgic character in a candy-colored palette were designed exclusively for the collaboration: Hello Kitty Paisley, Hello Kitty Gingham, and Hello Kitty Bows. “Like Vera Bradley, Sanrio has a rich heritage rooted in the gift industry, appeals to a multi-generational customer base, and is passionate about spreading joy and inspiring optimism through its products,” noted Jackie Ardrey, CEO of Vera Bradley, Inc. “Our customers have been asking for this collaboration over the years, so we are delighted to partner with Sanrio to finally bring the Vera Bradley | Hello Kitty collection to life.” “Collaborating with Vera Bradley to create this new line just in time for summer was such a fun experience and we can’t wait to see how fans will embrace and style the pieces, bringing Hello Kitty with them to any occasion,” said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “A true fashion icon, Hello Kitty’s distinct style has appealed to fans of all ages through the years and this fun-filled collection allows them to continue expressing themselves authentically.” The Vera Bradley | Hello Kitty collection features 50 styles ranging in price from $15 to $190, including handbags and totes, backpacks, travel items, accessories, throw blankets and quilts, stationery, drinkware, apparel, and footwear. Select best-selling styles, including the Large Travel Duffel, Small Travel Duffel, Totepack, Kids Totepack, and Vera Tote, feature whimsical elements like floral borders, preppy embroidered...