Business
VASA Fitness Appoints Michael Schwindle as Chief Financial Officer
VASA Fitness, one of the nation's leading high-value, low-price fitness operators, today announced the appointment of Michael Schwindle as Chief Financial Officer. Michael brings more than 30 years of financial and operational leadership experience across global retail, e-commerce, and consumer brands. His appointment will help VASA continue to scale its national footprint.
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[{"type":"text","content":"Seasoned Retail and Consumer Finance Leader Brings Decades of Experience Driving Profitable Growth and Operational Excellence","length":125,"tagName":"p"},{"type":"text","content":"GREENWOOD VILLAGE, Colo., Feb. 12, 2026 /PRNewswire/ -- VASA Fitness, one of the nation's leading high-value, low-price fitness operators, today announced the appointment of Michael Schwindle as Chief Financial Officer. Michael brings more than 30 years of financial and operational leadership experience across global retail, e-commerce, and consumer brands. His appointment will help VASA continue to scale its national footprint.","length":436,"tagName":"p"},{"type":"image","alt":"Michael Schwindle, Chief Financial Officer at VASA Fitness","displaySize":"","headline":null,"caption":"Michael Schwindle, Chief Financial Officer at VASA Fitness","className":"","disableSlideshowImg":false,"size":{"original":{"width":267,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/76d0d4013bf91a1689b98282c236195f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/mTaXLJX6Gzw93qdIwLGg5g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTYyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/76d0d4013bf91a1689b98282c236195f","width":267,"height":400}},"href":"https://mma.prnewswire.com/media/2903193/VASA_Fitness_MichaelSchwindle_CFO.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Michael Schwindle, Chief Financial Officer ","length":42,"tagName":"p"},{"type":"text","content":"Michael most recently served as Chief Financial Officer at Vera Bradley, where he guided the company's financial strategy, capital allocation, and operational performance. Over the course of his career, Michael has held CFO roles at Claire's, Fleet Farm, Payless ShoeSource, Harry & David, and Guitar Center and served as a subsidiary CFO at The Home Depot. He has led private equity transactions and multi-channel growth strategies, and is widely recognized for driving profitability, margin expansion, and transformative cost efficiencies in growth environments.","length":576,"tagName":"p"},{"type":"text","content":"As CFO at VASA, Michael will lead the company's finance, accounting, treasury, and procurement functions, supporting disciplined club expansion and long-term enterprise value. He will be responsible for managing key stakeholder relationships, execu...