Business
Distribution Deals on Benecol 'once a day' Sachet
Distribution Deals on Benecol 'once a day' Sachet.
About this update from Venture Life Group Plc
[{"type":"text","content":"\n \nRNS Number : 6206T Venture Life Group PLC 31 March 2016 \n\nVenture Life Group PLC\n \n(\"Venture Life\" or the \"Company\")\n \nFirst long term distribution deals on the new Benecol 'once a day' liquid sachet\n \nBracknell, UK - 31st March 2016: Venture Life Group PLC (AIM: VLG), the international consumer self-care group focused on developing, manufacturing and commercialising products for the ageing population, announces that it has signed two long term distribution deals for its newly developed Benecol once-a-day liquid sachet. The active ingredient in the Benecol products, plant stanol ester, has been clinically proven to reduce LDL cholesterol. The sachet has been developed by Venture Life under Benecol licence from Raisio Group.\n \n1. Turkey - long term agreement for the distribution of the Benecol once-a-day liquid sachet. The partner is a well-established company distributing into the pharmacy channel in Turkey. The sachet will require registering in Turkey, and will be launched in the market as soon as registration approval is granted.\n2. Jordan - long term agreement for the distribution of both the Benecol once-a-day liquid sachet and the Benecol capsules. The capsules had previously been registered in Jordan by the Group's former distribution partner there and the consumer launch is now expected to take place during 2016, whilst the sachet progresses through the registration process.\n \nJerry Randall, Chief Executive Officer of Venture Life, commented: \"I am delighted that we have concluded distribution agreements for our new Benecol once-a-day liquid sachet in these two important territories. We initially developed the Benecol capsules in 2014 and the successful development of our innovative liquid sachet format now gives our distribution partners the opportunity also to sell a once-a-day product that is expected to achieve better compliance with consumers. Like the capsules, the sachet has a two year shelf life and will be marketed through the pharmacy channel. The development of the sachet shows the ability of Venture Life to rapidly develop and bring to market innovative products that meet consumer needs. The Benecol products have been developed by Venture Life under licence from Raisio Group.\"\n \n \nFor furthe...