Business
Product Launch
Product Launch.
About this update from Velocity Composites Plc
[{"type":"text","content":"\n Velti PLC\n07 June 2007\n\n\nFOR IMMEDIATE RELEASE 7 June 2007\n\n Velti plc\n\n NEW PRODUCT LAUNCH AND SUCCESSFUL TRIALS WITH KEY CUSTOMERS\n AND INVESTOR COMPANY VISIT\n\nVelti plc ('Velti' or 'the Company'; LSE-AIM: VEL), a leading provider of mobile\nplatforms, applications and services for advertising agencies and mobile\noperators, is hosting a company visit today by institutional investors. The\npurpose of the visit is to brief investors on the Company's underlying\ntechnology and products including its new mobile marketing platform V3.5 which\nis being announced today (see below). No new financial information will be\nprovided.\n\nNEW PRODUCT LAUNCH AND SUCCESSFUL TRIALS WITH KEY CUSTOMERS\n\nVelti announces today the launch of version 3.5 of its Mobile Marketing Platform\n('MMP') used for planning, creating, managing and monitoring mobile marketing\nand advertising campaigns.\n\nThe new version of the MMP is already being used for managing the mobile\ncampaigns of one existing and three new customers:\n\nReal Networks, a world leader in digital media services (Rapsody) and software \n(RealPlayer) is using Velti's platform to support mobile campaigns and\npromotions for multiple brands through loyalty points that can be redeemed for\nmobile content and services.\n\nPepsiCo Inc.'s Tasty Foods, is currently running a promotional campaign for its\nLays brand, which aims to promote brand awareness and its sponsorship of\nRonaldinho, the Barcelona mid-fielder. Its 'Play Ball!' campaign is being\npromoted on approximately 15 million potato chip packets, in which participants\ntake part by sending a text message.\n\nLVMH's Hennessy, a world leading cognac brand has created mobile community and\nalerts through Velti's platform around it's 'Art of Mixing' campaign to support\nindependent musicians and to promote its brand.\n\nQ-Telecom, an existing customer, is running its mobile marketing campaign\nthrough Velti which has designed and developed its 'Vroom' mobile promotions to\npromote the company's brand name, increase revenues, differentiate from the\ncompetition and reinforce the brand's image.\n\nIncorporating more than 60 built-in campaign templates that model above and\nbelow the line activities, Velti's MMP enables the design and launch of\ncampaigns in hours rather than weeks, with significant cost savings. It include...