Business
Acquisition of Ad Infuse
Acquisition of Ad Infuse.
About this update from Velocity Composites Plc
[{"type":"text","content":"\n RNS Number : 1030S Velti PLC 12 May 2009 \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFor Immediate Release\n\n\nTuesday, 12th May 2009\n\n\n\n\nVelti plc\nVELTI ACQUIRES AD INFUSE\nStrategic Acquisition Increases Velti's Global Footprint\nSan Francisco and London - 12th May 2009 - Velti (LSE:VEL), announced today that it has acquired Ad Infuse Inc., the leader in personalised mobile advertising, further expanding Velti's position as the world's largest mobile marketing and advertising company by revenues, profitability and global reach, and will enable the company to strengthen its position in the US market and sustain its growth over the coming years. Velti will immediately integrate Ad Infuse's first-class management team, award-winning technology and prestigious customer base into its global operations. \n'The acquisition of Ad Infuse will broaden our US team and enhance our global product offering. Mobile advertising and marketing continues to enjoy significant growth even in today's environment: the marketing landscape is changing and mobile is the catalyst for this. Velti is pioneering the way that mobile impacts upon the worlds of advertising and marketing,' said Alex Moukas, CEO of Velti. 'This transaction provides us with a proven management team; a strong client base and proven technology that will help us further accelerate our global growth.' \nThe integration of Ad Infuse's personalisation and ad routing/serving technology within Velti's Mobile Marketing Platform (MMP) will allow advertising agencies to utilise the industry's only end-to-end solution for mobile media planning, campaign management, optimisation, execution, analytics and hosting of mobile advertising and marketing campaigns. This new offering addresses a key problem that advertising agencies currently face of having to communicate with multiple suppliers to run an integrated campaign. Additionally, Velti's enhanced plat...