Business
Acquisition
Acquisition.
About this update from Velocity Composites Plc
[{"type":"text","content":"\n RNS Number : 6684T Velti PLC 01 October 2010 \n \n\n \n\n\n\n\nFor Immediate Release\n\n\nOctober 1, 2010\n\n\n\n\n\nVelti plc\n(\"Velti\" or \"the Company\")\n \n\nVELTI ACQUIRES MOBCLIX\n\nAcquisition provides Velti with a mobile ad exchange, connection to more than 15,000 mobile application developers\n \nSan Francisco and Palo Alto, Calif. - Velti (LSE/AIM:VEL), a leading global provider of mobile marketing and advertising technology, today announces the acquisition of Mobclix Inc. (\"Mobclix\"), a leading privately-held mobile ad exchange network.\n \nThe acquisition gives Velti a mobile ad exchange that:\n \n- Connects more than 25 online, video and mobile ad networks including Millennial Media, Jumptap, InMobi, Traffic Marketplace, Mojiva and Smatto\n- Serves and monetizes more than 3,280 ad requests per second or 8.5 billion ad requests per month through more than 15,000 mobile application developers who collectively have downloaded the Mobclix SDK more than 312,000 times \n- Has served 33 billion ad impressions on more than 100 million unique smartphone devices\n \nMobclix was founded in 2008 by Vishal Gurbuxani, Sumit Rai, Krishna Subramanian and Sunil Verma as an open, bid-based marketplace for mobile developers, advertisers, ad networks and agencies and has more than 25 employees and contractors. The Mobclix embedded SDK (software developer kit) is used by iPhone, iPad, Android and Windows developers as a way to develop applications, then to sell, track and manage the ad inventory on those applications. Mobclix yield optimization technology enables developers to obtain favorable pricing from multiple ad networks, while the Mobclix platform enables publishers to view reporting on the performance of their inventory, easily add or subtract networks and have revenue consolidated in a single convenient payment. \n \nAdvertising networks access the Mobclix marketplace in order to purchase targeted inventory across mobile applications. \n \n\"Mobclix has established itself as an innovative and important player in the areas of mobile applications and analytics,\" said Alex Moukas, CEO of Velti. \"In concert with Velti's existing software-as-a-service-based mobile marketing and advertising solutions for agencies, brands, mobile operators...