Business
Valley Bank Launches “That’s How” Brand Campaign Highlighting the Power of Relationships
MORRISTOWN, N.J.--(BUSINESS WIRE)-- Valley National Bank today announced the launch of a new go-to-market brand campaign, “That’s How,” marking a bold
About this update from Valley National Bancorp
[{"type":"text","content":" MORRISTOWN, N.J.--(BUSINESS WIRE)--\nValley National Bank today announced the launch of a new go-to-market brand campaign, “That’s How,” marking a bold evolution of the bank’s identity as it approaches its 100-year anniversary in 2027. The campaign honors Valley’s roots as a local community bank founded in 1927—one built on connecting with people, understanding communities, and earning trust—while signaling the bank’s continued growth into the future as a modern, relationship-based financial partner.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260114713482/en/“That’s How” reintroduces Valley Bank to the market with a confident, contemporary vision grounded in what has always set the organization apart: deep relationships, trusted guidance, and a commitment to helping individuals, families, and businesses navigate life’s most important financial decisions.\n“That’s How” reintroduces Valley Bank to the market with a confident, contemporary vision grounded in what has always set the organization apart: deep relationships, trusted guidance, and a commitment to helping individuals, families, and businesses navigate life’s most important financial decisions.\n\n\nAt the heart of the campaign is an anthem built around the everyday questions people ask themselves: How can I buy a home? How can I grow my business? How can I plan for what's next? “That’s How” positions Valley as the partner with the insight, experience, and human understanding to provide the answers, giving people the confidence and freedom to move forward.\n\n\n“At Valley, banking has always been personal,” said Ira Robbins, Chief Executive Officer. “For nearly a century, we’ve built this institution relationship by relationship by showing up for our clients, our communities, and the moments that matter most in their lives. As we approach our 100-year anniversary, ‘That’s How’ reflects both where we’ve come from and where we’re going. In a world shaped by volatility, digitization, and trust fatigue, relationship-led, anticipatory service is not a differentiator, it’s the standard people deserve. This campaign reinforces our belief that the strongest outcomes are built on trust, understanding, and a shared commitment to helping people turn ambition into action.”\n\n\nThe launch features a high-impact, mu...