Business
Boulder Canyon Launches ‘Be for Real’ Campaign Celebrating Real Ingredients and Real Moments
HANOVER, Pa., January 08, 2026--Boulder Canyon®, America’s fastest growing salty snack brand1, has launched its first national brand campaign, "Be for Real," in partnership with The Sasha Group. This campaign invites consumers to disconnect from digital distractions and reconnect with real moments and simple pleasures.
About this update from Utz Brands Inc
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