Lifestyle
Urban Outfitters Partners with HGTV to Give Gen Z the Dorm of their Dreams
Urban Outfitters is redefining the back-to-campus experience for Gen Z, teaming up with HGTV, the authority in all things home, to launch a national Dream Dorm Makeover Contest. The initiative is part of UO Haul – Urban Outfitters' 360-degree campaign made to inspire student style, energize small spaces, and celebrate individuality during the most defining season of the year.
About this update from Urban Outfitters, Inc.
[{"type":"text","content":"Launched as part of UO Haul: Special Delivery, the Dream Dorm Makeover Contest in collaboration with HGTV headlines the second phase of Urban Outfitters' back-to-campus campaign.","length":182,"tagName":"p","attribs":{}},{"type":"text","content":"PHILADELPHIA, July 9, 2025 /PRNewswire/ -- Urban Outfitters is redefining the back-to-campus experience for Gen Z, teaming up with HGTV, the authority in all things home, to launch a national Dream Dorm Makeover Contest. The initiative is part of UO Haul – Urban Outfitters' 360-degree campaign made to inspire student style, energize small spaces, and celebrate individuality during the most defining season of the year.","length":435,"tagName":"p"},{"type":"image","alt":"Urban Outfitters x HGTV Logo","displaySize":"","headline":null,"caption":"Urban Outfitters x HGTV Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":115,"url":"https://media.zenfs.com/en/prnewswire.com/47606766e38934f82b4c9a0f4ba93d6e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/gR3hm5MCF7yAFRN4Q0V74Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTIwMztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/47606766e38934f82b4c9a0f4ba93d6e","width":400,"height":115}},"href":"https://mma.prnewswire.com/media/2727752/Urban_Outfitters_x_HGTV_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Every year, Urban Outfitters receives thousands of letters from students sharing their hopes, nerves, and excitement for the school year ahead. That spirit inspired UO Haul: Special Delivery, a series of surprise-and-delight moments designed to celebrate the class of 2025, rooted in recognition, community and the spirit of becoming. The Dream Dorm Makeover Contest is one of those moments, empowering students to reimagine their dorm as a space that's both aspirational, achievable, and built for the next chapter of their lives.","length":535,"tagName":"p"},{"type":"text","content":"From July 9 through August 9, students are invited to curate a Pinterest board that captures their vision for a dream dorm, one that reflects their personal style, supports their daily routines, and feels like home from day one. One winner will receive a dream dorm makeover by an HGTV designer, complete with Urban Outfitters décor and a $5,000 cash prize to put toward their back-to-sc...