Business
Urban Outfitters Launches Second Iteration of On Rotation with Levi's®
Urban Outfitters is proud to introduce the second season of On Rotation, its immersive and ever-evolving in-store experience spotlighting Gen Z's favorite brands. This time, UO teams up with Levi's® to create a one-of-a-kind denim destination that blends Levi's® iconic styles with UO's distinct point of view. On Rotation: Levi's® lands online and in five Urban Outfitters locations nationwide August 22 through September 30.
About this update from Urban Outfitters, Inc.
[{"type":"text","content":"Urban Outfitters taps into Gen Z's love of vintage denim and modern self-expression in its immersive, brand-driven retail concept.","length":134,"tagName":"p","attribs":{}},{"type":"text","content":"PHILADELPHIA, Aug. 25, 2025 /PRNewswire/ -- Urban Outfitters is proud to introduce the second season of On Rotation, its immersive and ever-evolving in-store experience spotlighting Gen Z's favorite brands. This time, UO teams up with Levi's® to create a one-of-a-kind denim destination that blends Levi's® iconic styles with UO's distinct point of view. On Rotation: Levi's® lands online and in five Urban Outfitters locations nationwide August 22 through September 30.","length":506,"tagName":"p"},{"type":"image","alt":"Urban Outfitters: On Rotation: Levi's","displaySize":"","headline":null,"caption":"Urban Outfitters: On Rotation: Levi's","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/7d6cfd568d83c8e25ce400096f22ba33"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/kB8VsKWRBv4FciGJBH_tIQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/7d6cfd568d83c8e25ce400096f22ba33","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2756732/Urban_Outfitters_uoxlevis_cfisher_18.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This partnership builds on UO's approach to experiential retail, creating spaces that spark inspiration and invite customers to explore fresh perspectives in fashion, culture, and style. Infused with the energy of a vintage flea market, the concept brings together the latest Levi's®, including 501® 90s, 501® Curve, Baggy Dad, Super Baggy Barrel, and Low Loose for her, and 578™ Baggy and 568™ Loose Straight for him. The collection includes a selected mix of vintage finds, including highly sought-after paper tag jeans and jackets curated by Levi's® and the UO's Vintage & ReMade teams.","length":609,"tagName":"p"},{"type":"text","content":""Urban Outfitters has always been rooted in discovery, and our On Rotation installation with Levi's takes that to the next level," said Cyntia Leo, Head of Brand Marketing at Urban Outfitters. "We've built a space that feels uniquely UO ...