Business
urban-gro, Inc. (Nasdaq: UGRO) Announces Lanka Premier League Season 6 — Potential Record 600-Player Pool, World-Class Marquee Talent, and Expected Appointment of Chris Gayle as Global Brand Ambassador
Vertically Integrated Sports & Media Platform Enters USD 5 Billion+ Global T20 Ecosystem; LPL Season 6 Expects USD 25–30 Million Local Economic Impact with
About this update from Urban-gro, Inc.
[{"type":"text","content":"Vertically Integrated Sports & Media Platform Enters USD 5 Billion+ Global T20 Ecosystem; LPL Season 6 Expects USD 25–30 Million Local Economic Impact with July–August 2026 Tournament Window\nLAFAYETTE, Colo., April 13, 2026 (GLOBE NEWSWIRE) -- urban-gro, Inc. (Nasdaq: UGRO) (\"urban-gro\" or the \"Company\"), operating through Flash Sports & Media, Inc., a vertically integrated sports, media, and experiential platform, today announced that Lanka Premier League (\"LPL\") Season 6 — executed via its subsidiary Innovative Production Group FZ, LLC (\"IPG\") platform — is expecting record-breaking expansion. Season 6 is projected to feature the largest-ever LPL player registration pool of 500 to 600 athletes expected to be drawn from the world's top cricketing nations, elevated by a marquee roster of global superstars and the expected appointment of T20 legend Chris Gayle as official Brand Ambassador. The Company's entry into the global T20 cricket ecosystem — serving an estimated 2.5 billion fans worldwide — represents a pivotal milestone in its strategy to monetize media rights, sponsorship, and live experiences at scale, with LPL Season 6 expected, based on third-party industry estimates, to generate approximately USD 25–30 million in local economic activity. A $5 Billion+ Market Opportunity in Global T20 Cricket Based on third-party industry data, the global T20 cricket market represents one of the fastest-growing segments in professional sports entertainment. With an estimated 2.5 billion fans across South Asia, Southeast Asia, the Caribbean, the United Kingdom, and beyond, T20 cricket commands broadcast deals, sponsorship ecosystems, and live event revenues that rival major Western sports leagues. IPL media rights alone were valued at over USD 6 billion for a five-year cycle, according to publicly available reports, benchmarking the monetization potential of premium T20 properties. LPL, as Sri Lanka's flagship professional T20 league and a key property within the broader South Asian cricket calendar, is positioned to capture a meaningful share of this multi-billion-dollar opportunity. The foregoing valuation figures are based on publicly reported information for a mature league and may not be indicative of the LPL or the Company’s expected results. Record 500–600 Player Registration Pool and Global Marquee Talent Building on i...