IPG to Expand T20 Cricket Footprint Across Sri Lanka, Malaysia and Zimbabwe Following Merger with Flash Sports & Media, Inc., following Flash’s merger with NASDAQ-listed urban-gro, Inc.

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[{"type":"text","content":"Commercial rights holder charts expansion into Bangladesh and UAE after completing NASDAQ-governed merger","length":105,"tagName":"p"},{"type":"text","content":"COLOMBO, Sri Lanka, March 23, 2026 (GLOBE NEWSWIRE) -- Innovative Production Group FZ, LLC (“IPG”) has completed its strategic all-stock merger with Flash Sports & Media, Inc. (“Flash”) bringing its portfolio of T20 league commercial rights — including the Lanka Premier League (“LPL”) — to the NASDAQ-listed platform UGRO (NASDAQ: UGRO). The move marks a significant moment for IPG and the leagues it manages, positioning them within a publicly governed structure built for scale.","length":485,"tagName":"p"},{"type":"text","content":"Backed by this new institutional structure, the new entity has outlined expansion plans into Bangladesh and the United Arab Emirates, extending its footprint across high-growth cricket markets.","length":193,"tagName":"p"},{"type":"text","content":"For the LPL, as well as the Malaysia and Zimbabwe T20 leagues, the transition signals the start of a more structured and growth-driven phase. While the LPL remains intellectual property owned by Sri Lanka Cricket, IPG continues to hold exclusive commercial and media rights — now backed by institutional capital, enhanced governance standards, and long-term expansion planning.","length":377,"tagName":"p"},{"type":"text","content":"Anil Mohan, Founder & Chairman of IPG Global, said: “The integration into a publicly governed structure strengthens our ability to scale responsibly across emerging markets. With enhanced transparency, capital access, and governance standards, we are positioned to grow franchise value while maintaining long-term commercial discipline.”","length":341,"tagName":"p"},{"type":"text","content":"The combined platform is focused on long-term asset appreciation, centralizing sponsorship revenue across leagues, upgrading broadcast production to 4K standards, and creating predictable recurring revenue streams. The aim is to evolve standalone tournaments into an integrated, multi-market cricket enterprise spanning South Asia and other emerging territories.","length":362,"tagName":"p"},{"type":"text","content":"Eric Sherb, Chief Financial Officer, Flash Sports & Media, added: “The public-market structure enables phased capital deployment into league infrastructure while maint...

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