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UPPR Announces Strategic Relationship with Frontier Therapeutics to Support Veteran Healthcare Initiatives
UPPR Announces Strategic Relationship with Frontier Therapeutics to Support Veteran Healthcare Initiatives.
About this update from Upper Street Marketing, Inc.
[{"type":"text","content":"\r\n\r\n ***FOR IMMEDIATE RELEASE***UPPR Announces Strategic Relationship with Frontier Therapeutics to Support Veteran Healthcare InitiativesRedondo Beach, Calif. – February 5, 2026 – UPPR Street Marketing, Inc. (“UPPR”) today announced a strategic teaming relationship with Frontier Therapeutics, Inc., a medical technology company focused on automated patient care solutions. The companies will jointly pursue opportunities across U.S. government, private healthcare, and in-home care markets related to automated lateral patient turning and repositioning systems utilizing Frontier’s FDA-cleared Toto® Cradle technology.The Toto® Cradle is designed to help prevent and treat pressure injuries by automating and standardizing patient repositioning. The system supports improved patient safety, reduces physical strain on caregivers, and promotes more consistent quality of care—key priorities for healthcare providers seeking to improve outcomes across large, distributed care networks.Under the relationship, UPPR will act as the prime contractor and commercial lead, leveraging its experience in federal market development, contracting, and stakeholder engagement. Frontier Therapeutics will serve as the exclusive technology partner and manufacturer, supplying its proprietary automated lateral patient turning system in support of government and private-sector contracts.“This relationship reflects UPPR’s focus on working with proven technologies that address real-world challenges in large healthcare systems,” said John D. Quinn, Chairman and CEO of UPPR Street Marketing, Inc. “By combining UPPR’s federal market expertise with Frontier’s established, FDA-cleared technology, we believe this collaboration positions us well to support veteran and bed-bound patient populations while creating meaningful, long-term value for stakeholders.”“Partnering with UPPR provides a focused and experienced pathway into government, private, and in-home care provider networks,” said Joe Bockus, President of Frontier Therapeutics, Inc. “UPPR’s understanding of federal markets and commitment to execution align well with our mission to expand access to technologies that improve patient outcomes and protect caregivers. We’re excited to work together in support of veterans’ care.”Strategic BenefitsThe relationship is expected to provide se...