Business
Upexi Partners with Crypto-Native Marketing and Design Firm, GMI Digital, to Drive Solana-Focused Strategy
Collaboration to strengthen Upexi’s engagement with both institutional and crypto-native audiences TAMPA, Fla., May 29, 2025 (GLOBE NEWSWIRE) -- Upexi, Inc.
About this update from Upexi, Inc.
[{"type":"text","content":"Collaboration to strengthen Upexi’s engagement with both institutional and crypto-native audiences\nTAMPA, Fla., May 29, 2025 (GLOBE NEWSWIRE) -- Upexi, Inc. (NASDAQ: UPXI), a brand owner specializing in the development, manufacturing, and distribution of consumer products with diversification into the cryptocurrency space, today announced that it has selected GMI Digital as its crypto-native marketing and design service provider. As Upexi advances its Solana-first strategy—offering investors scalable, transparent, and compliant exposure to $SOL—GMI Digital will lead initiatives across brand identity, digital presence, product UX/UI, and social media storytelling. The collaboration aims to sharpen Upexi’s narrative and strengthen its engagement with both institutional and crypto-native audiences. “As we scale Upexi’s vision to become the premier public company for Solana exposure, it was clear we needed a partner who deeply understands this ecosystem,” said Allan Marshall, CEO of Upexi. “GMI Digital stands out with a rare combination of crypto-native insight and executional excellence across design, product, and marketing. Their expertise makes them an ideal partner to sharpen our messaging strategy and connect with the communities that matter.” GMI Digital is a full-service crypto-native design and marketing firm that works with protocols, trading firms, and top-tier venture funds to elevate their digital presence, refine product experiences, and scale go-to-market efforts. Headquartered in New Jersey with global operations, GMI supports clients around the world. “We’re proud to partner with a team that understands both crypto culture and public company communication,” said Emily Readey, Principal and Head of Design at GMI Digital. “At GMI, we collaborate with some of the most ambitious teams in crypto—from early-stage projects to institutional trading desks—across product design, web development, and brand systems. Upexi is building something unique at the intersection of public markets and Solana, and we’re thrilled to help tell that story to the world.” GMI Digital’s track record mixes technical fluency with sharp design execution and high-impact storytelling. Their design ethos blends clarity, usability, and deep crypto context—skills now fueling GMI’s impact across the industry. Together, Upexi and GMI aim to set a new sta...