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Universe Pharmaceuticals INC Announces Strategic Partnership with Lian-Ou Health to Develop its Digital Marketing and Sales on E-Commerce Platforms
Ji’an, Jiangxi, China, March 30, 2022 (GLOBE NEWSWIRE) -- Universe Pharmaceuticals INC (the “Company”) (Nasdaq: UPC), a pharmaceutical producer and
About this update from Universe Pharmaceuticals Inc
[{"type":"text","content":"Ji’an, Jiangxi, China, March 30, 2022 (GLOBE NEWSWIRE) -- Universe Pharmaceuticals INC (the “Company”) (Nasdaq: UPC), a pharmaceutical producer and distributor in China, today announced that the Company had entered into a strategic cooperation agreement (the “Agreement”) with Lian-Ou Health Pharmaceutical (Guangzhou) Co., Ltd. (“Lian-Ou Health”), a high-tech company focusing on pharmaceuticals, technology, operation, sales, and services, to develop the Company’s digital marketing and expand its sales channels on e-commerce platforms. Pursuant to the Agreement, Lian-Ou Health will serve as the exclusive partner for the Company’s digital marketing efforts and as an authorized partner for the sales of the Company’s products on e-commerce platforms until December 31, 2024. Both parties agreed to cooperate with each other on areas including product promotion, product development and support, and customer services by leveraging each other’s resources and advantages. Both parties also agreed to provide training for the other party’s employees to further strengthen their competitiveness. The strategic alliance with Lian-Ou Health is one of the Company’s approaches to stay competitive with the fast-evolving digital economy in China and tackle the challenges associated with the COVID-19 pandemic by exploring solutions in digital marketing and sales. Moreover, the Company focuses on its current business lines and continuously innovates in developing digital marketing and sales on e-commerce platforms, which is expected to provide the Company a new opportunity to grow in the face of the changing market environment. Mr. Hanhui Li, Vice President of Lian-Ou Health, said, “As a practitioner of pharmaceutical Direct-To-Consumer (“DTC”) digital marketing and sales strategy, Lian-Ou Health has been exploring marketing strategies to adapt to changes in the pharmaceutical market. In the future, Lian-Ou Health will integrate digital capabilities and marketing resources for the Company’s digital transformation and work together to build the Company’s image as a longevous enterprise with well-recognized brands.” Mr. Baochang Liu, COO of Universe Pharmaceuticals INC, commented, “Cooperating with Lian-Ou Health will increase the Company’s brand value and is also an important turning point for the Company toward the digital marketing track. With Lian-Ou ...