Business
Fastbases Marketing Automation Converts Leads into Customers
Fastbases Marketing Automation Converts Leads into Customers.
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[{"type":"text","content":"NEW YORK, NY / ACCESSWIRE / January 18, 2021 / In the ever-changing marketing environment, there is one constant: the need to build a reliable pipeline. For B2B marketers in 2021, the goal is to create marketing that sells. For marketing automation leader, Fastbase (OTC PINK:FBSE), their goal is to help B2B companies turn marketing automation into scalable online sales machines. Below, Fastbase's experts reveal their favorite B2B marketing tips to convert leads into customers in 2021.Increase Conversions with AI-Powered ChatbotsYou've seen them before. The little bubble on the bottom of the website screen asks if you need assistance. You're excited because now you don't have to call technical support and wait for an actual human to answer your questions. The live chat option enables you to get support immediately, and the best part for the business? That live chat option saves companies hundreds of customer service hours by automating answers to the most frequently asked questions. Not only that, according to leading chatbot powerhouse, Intercom, website visitors who chat are 82% more likely to convert to users and pay 13% more than those who don't.Using Zapier, Fastbase integrates with Intercom. This duo is a powerful combination: Fastbase gives employees visibility into what web visitors have been viewing on the site and when integrated with Intercom, can start a chat conversation around the products or services that have been viewed. This is a sure-fire way to alleviate customer service reps from answering the same FAQs while simultaneously increasing conversions.Social Proof Drives Customer BehaviorWhat is social proof? According to author and persuasion guru, Dr. Robert Cialdini, social proof is when people do what they see other people doing. Social proof has probably influenced us all in one way or another. Think of a long line at a restaurant. We automatically think the food must be worth the wait. We see a company promote its newsletter that goes out to 100k+ recipients. We think the company must be educating its audience with some really great insights. In the Forbes article "How FOMO Tactics Can Increase ECommerce Revenue," Entrepreneur Akram Khan simply states, "people seek validation from others before making online purchases and reviews or testimonials from previous users help est...