Business
Kinetic Report Reveals Concerns with Digital Safety, Especially Around Artificial Intelligence Advancements
Kinetic Digital Safety & Privacy Report: Only 22% feel confident in their digital security measures while 77% are concerned with their internet safety60% feel unsafe online due to today’s global climate and the rise of artificial intelligence, driving more caution with personal data, especially in rural areasTop digital security concerns: Large data breaches (72%), storing personal data outside of the U.S. (69%), targeted advertising (64%), AI (61%), and economic uncertainty (51%) CHARLOTTE, N.C
About this update from Uniti Group Inc.
[{"type":"list","items":[{"val":[{"type":"text","content":"Kinetic Digital Safety & Privacy Report: Only 22% feel confident in their digital security measures while 77% are concerned with their internet safety","length":154,"tagName":"p"}]},{"val":[{"type":"text","content":"60% feel unsafe online due to today’s global climate and the rise of artificial intelligence, driving more caution with personal data, especially in rural areas","length":160,"tagName":"p"}]},{"val":[{"type":"text","content":"Top digital security concerns: Large data breaches (72%), storing personal data outside of the U.S. (69%), targeted advertising (64%), AI (61%), and economic uncertainty (51%)","length":175,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":489,"olType":false},{"type":"text","content":"CHARLOTTE, N.C., Oct. 21, 2025 (GLOBE NEWSWIRE) -- Kinetic, a leading residential and business fiber internet provider, surveyed 436 respondents across 18 states and found growing concern among consumers (60%) for their digital safety and privacy due to economic uncertainty, artificial intelligence (AI) developments and a rise in digital threats.","length":348,"tagName":"p"},{"type":"text","content":"Kinetic’s 2025 Digital Safety & Privacy Report revealed less than a quarter (22%) of consumers feel confident their digital security measures are effective in protecting their data and privacy, yet three quarters (77%) of consumers are concerned with their security while online and two out of three (67%) are more cautious today with their personal data.","length":359,"tagName":"p"},{"type":"text","content":"Additionally, very few consumers are taking common security steps, as only a third (37%) of respondents update their passwords every few months, while only a quarter (27%) read privacy policy updates.","length":200,"tagName":"p"},{"type":"text","content":"This data collectively indicates fatigue and distress among consumers when it comes to digital security and a desire for effortless protection without the burden of vigilance and manual effort. ","length":195,"tagName":"p"},{"type":"text","content":"Kinetic’s report found consumers shy away from taking a more proactive approach to digital security due to a lack of technical knowledge (37%), cost of tools (32%), and not knowing where to start (28%), further highlighting the need for set-it-and-forget-it solutions ...