Business
United Rentals Introduces AI-Powered Equipment Agent
STAMFORD, Conn., March 12, 2026--United Rentals, Inc. (NYSE: URI) today announced the launch of the Equipment Agent, a first-of-its-kind AI-powered equipment recommendation solution designed specifically for the equipment rental industry. The new digital assistant helps customers discover, compare and select the right equipment for their projects by delivering instant, intelligent equipment rental guidance online.
About this update from United Rentals, Inc.
[{"type":"text","content":"Industry-first AI Assistant Helps Customers Manage Equipment Needs for Their Projects","length":85,"tagName":"p","attribs":{}},{"type":"text","content":"STAMFORD, Conn., March 12, 2026--(BUSINESS WIRE)--United Rentals, Inc. (NYSE: URI) today announced the launch of the Equipment Agent, a first-of-its-kind AI-powered equipment recommendation solution designed specifically for the equipment rental industry. The new digital assistant helps customers discover, compare and select the right equipment for their projects by delivering instant, intelligent equipment rental guidance online.","length":434,"tagName":"p"},{"type":"text","content":"The Equipment Agent provides personalized recommendations based on a customer’s project requirements. Through a conversational interface, customers can describe their job needs in plain language and receive tailored equipment suggestions in seconds, while also comparing equipment types and reviewing key specifications such as capacity, reach, terrain limitations and required accessories. The AI-powered assistant is part of United Rentals’ growing portfolio of digital capabilities designed to help customers manage their equipment needs.","length":541,"tagName":"p"},{"type":"text","content":"By simplifying equipment discovery and providing expert guidance earlier in the planning process, the Equipment Agent helps customers make faster, more confident rental decisions.","length":179,"tagName":"p"},{"type":"text","content":"The solution seamlessly connects users to detailed product pages on unitedrentals.com, streamlining the path from research to reservation. Built using real customer questions and refined through extensive testing by United Rentals sales and equipment experts, the Equipment Agent reflects decades of fleet knowledge and practical jobsite expertise.","length":348,"tagName":"p"},{"type":"text","content":""The Equipment Agent connects United Rentals’ equipment expertise with our customers' needs," said Tony Leopold, Senior Vice President and Chief Technology and Strategy Officer at United Rentals. "It replaces traditional searching and filtering with an intuitive, agentic chat experience. Customers using the Equipment Agent are seeing a 70% improvement in finding the right equipment for their projects."","length":429,"tagName":"p"},{"type":"text","content":"Advanc...