Business
UOB launches first regional Consumer Sentiment Index, revealing ASEAN consumers' confidence in the economy and personal finances
In the sixth edition of the ASEAN Consumer Sentiment Study (ACSS)[1], the region's leading consumer confidence barometer, UOB launched ASEAN's first UOB ASEAN Consumer Sentiment Index (the Index). The Index was based on six key indicators from ACSS, covering consumers' confidence level of their countries' current and future economic conditions and their personal finances. The 2025 regional Index was 54, where a level above 50 reflected consumers' general optimism. The Index remained stable again
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[{"type":"text","content":"The study also found that youths in ASEAN fall behind in financial readiness, with Singapore's Gen Zs most at risk","length":123,"tagName":"p"},{"type":"text","content":"SINGAPORE, Sept. 2, 2025 /PRNewswire/ -- In the sixth edition of the ASEAN Consumer Sentiment Study (ACSS)[1], the region's leading consumer confidence barometer, UOB launched ASEAN's first UOB ASEAN Consumer Sentiment Index (the Index). The Index was based on six key indicators from ACSS, covering consumers' confidence level of their countries' current and future economic conditions and their personal finances. The 2025 regional Index was 54, where a level above 50 reflected consumers' general optimism. The Index remained stable against the last two years[2], an encouraging sign for the region amid ongoing macroeconomic volatility and geopolitical tensions.","length":701,"tagName":"p"},{"type":"image","alt":"UOB-Latest-Logo (PRNewsfoto/UOB)","displaySize":"","headline":null,"caption":"UOB-Latest-Logo (PRNewsfoto/UOB)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":114,"url":"https://media.zenfs.com/en/prnewswire.com/624fb1072be63d54c20562463b02b5ef"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/mqaWLI2sh9gmJQk5fVKF5A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTIwMTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/624fb1072be63d54c20562463b02b5ef","width":400,"height":114}},"href":"https://mma.prnewswire.com/media/2272125/UOB_Latest_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"On macroenvironment, ASEAN consumers were more optimistic about the broader economy (sub-index rising by four points). 57 per cent and 58 per cent of respondents felt positive about the current economy and future economic outlook respectively, a year-on-year (yoy) increase of three percentage points each.","length":306,"tagName":"p"},{"type":"text","content":"As for personal finances, consumers remained optimistic overall, but slightly less so than last year (sub-index dipping by one point). The proportion of respondents who expected themselves to fare as well or better financially next year dropped three percentage points to 56 per cent, and more respondents were worried about the prospects of a pay cut at work, an increase of four percentage points to 46 per cent. This wo...