Press release
United's New Transcontinental Amenity Kit Features Skincare Products from Venus Williams-Backed Brand
New kit features Asutra cleansing face towelette, lip balm and hand lotion – for business class passengers flying premium transcontinental routes between west
About this update from United Airlines Holdings, Inc.
[{"type":"text","content":"New kit features Asutra cleansing face towelette, lip balm and hand lotion – for business class passengers flying premium transcontinental routes between west coast hubs and the New York City area \nAirline also adds tailored kits for first class passengers traveling between the continental U.S. and Hawaii by Hawaii-based Ua Body\nCHICAGO, Aug. 1, 2023 /PRNewswire/ -- Starting today, travelers flying United Business® on the airline's premium transcontinental domestic routes will be the first to experience new amenity kits that feature exclusive products from Venus Williams-backed wellness brand Asutra. The airline also introduced new amenity kits for United First passengers traveling between the continental U.S. and Hawaii, including skincare from Hawaiian brand Ua Body, which will debut onboard later this month. United distributes transcontinental and Hawaii amenity kits to approximately 65,000 total passengers per month.\n\"We're really proud of these amenity kits – fantastic new partners, exclusive products and high-end ingredients. Our customers are going to love them,\" said Peter Wolkowski, United Director of Onboard Product Design. \"These kits, customized for our transcontinental and Hawaii-bound travelers, are just the latest way we're working to make the travel experience even better at United.\" \nCreated with Asutra, the new United premium transcontinental amenity kits offer cruelty-free skincare made without any parabens, phthalates or petroleum and are designed to help the cross-country flyer unwind and feel refreshed upon landing. Each kit includes an Asutra cleansing face towelette and nourishing lip balm and hand lotion made with magnesium to help create a sense of calm plus mango seed butter, coconut oil and almond oil to soothe, moisturize and protect the skin while onboard. All held in a reusable, Asutra-branded pouch, the kit also includes a bamboo toothbrush, toothpaste, Asutra eye mask and ear plugs to help passengers rest onboard. The pouch and eye mask are made with recycled materials and a card inside the pouch offers inspiration for self-care practices while traveling.\n\"As a women-owned, Chicago-based company, we are thrilled to partner with our hometown airline, United Airlines. Our mission at Asutra is to make self-care a possibility for everyone through accessible wellness products,\" said Stephan...