Press release
United Names Oscar the Grouch as First Chief Trash Officer
United launches first-of-its-kind consumer education campaign focused on driving awareness of the benefit of Sustainable Aviation Fuel (SAF) Oscar's five
About this update from United Airlines Holdings, Inc.
[{"type":"text","content":"United launches first-of-its-kind consumer education campaign focused on driving awareness of the benefit of Sustainable Aviation Fuel (SAF)\nOscar's five decades of trash experience on full display in original video, digital, social and out-of-home content that shows how garbage can help fuel the future of air travel\nUnited customers can do their part too by tracking the estimated carbon footprint of their flight and contributing to supplement United's investment in the new UAV Sustainable Flight FundSM when buying a ticket\nUnited has already invested in the future production of more than three billion gallons of SAF – the most of any airline in the world*\nCHICAGO, March 2, 2023 /PRNewswire/ -- United Airlines today named Sesame Street's Oscar the Grouch as its first Chief Trash Officer as he and the airline celebrate his love of rubbish. United Airlines' new, consumer education campaign is designed to promote the expected benefit of using sustainable aviation fuel (SAF) more broadly.\n\n \n \n \n \n \n \n\n \nThe new campaign – which features Oscar in more than 30 pieces of original video, digital, social and out-of-home content – follows the iconic character's journey from job listing to c-suite office starring alongside real United employees.\nSAF is an alternative to conventional jet fuel that, on a lifecycle basis, reduces greenhouse gas emissions associated with air travel compared to conventional jet fuel alone. SAF is being made from used cooking oil and agricultural waste, and, in the future, could be made from other feedstocks including household trash or forest waste.† To date, United has invested in the future production of over three billion gallons of SAF – the most of any airline in the world.* \nConsumers can take action too – in a first among U.S. airlines, United now shows an estimate of each flight's carbon footprint on a per economy seat passenger basis on its app and website, and travelers have the option to contribute to supplement United's investment in the UAV Sustainable Flight Fund, a first-of-its-kind investment vehicle designed to support start-ups focused on decarbonizing air travel by accelerating the research, production and technologies associated with SAF.\n\"United has invested in more sustainable aviation fuel production than any airline in the world, by far,\" said United Chief Communicati...