Press release
United Airlines Launches New Crowdsourcing Platform to Donate Miles to Charity
CHICAGO, Oct. 28, 2019 /PRNewswire/ -- Today, United Airlines announced the launch of Miles on a Mission, a first-of-its-kind crowdsourcing platform that
About this update from United Airlines Holdings, Inc.
[{"type":"text","content":" CHICAGO, Oct. 28, 2019 /PRNewswire/ -- Today, United Airlines announced the launch of Miles on a Mission, a first-of-its-kind crowdsourcing platform that gives customers a simple, easy way to donate miles to non-profit organizations and charities in need of air travel. The company has selected 12 launch partners and MileagePlus members can now visit united.com/donate to make contributions to organizations like the Transplant Life Foundation, OperationUSA and Waves for Water.\n\n \n \n\n \nEach launch partner has 28 days to crowdsource miles from MileagePlus members, with the goal of reaching at least 250,000 miles. New partners will be added to the program as each launch partner reaches its goal. \nUnited is donating two million miles to kick off the Miles on a Mission program, matching the first 50 thousand miles raised for each campaign.\n\"We want to make a difference in the communities where our customers and employees live, work and fly,\" said Sharon Grant, vice president and chief community engagement officer at United Airlines. \"Miles on a Mission not only allows us to connect with even more organizations than before but also gives our customers a new way to use their miles in a way that supports the charities and causes that mean the most to them.\" \nNon-profit organizations with current live campaigns include: \nOperationUSA: An international disaster relief organization with a live campaign development agency that helps communities around the world overcome the effects of disaster, disease, violence and endemic poverty abroad. Holocaust Museum Houston: An organization that is looking to fund travel for teachers to provide further education and classroom resources concerning the Holocaust and Human Rights. NJ LEEP: A college access and success program serving first-generation and low-income students from the greater Newark, NJ area. The organization helps students build academic and social-emotional skills, develop the habits necessary for lasting success, and gain exposure to professional role models. Swim Across America: An organization that hosts swimming events across the world to raise money for cancer research and clinical trials at major research institutions to supplement government funded research projects. Watts of Love: A non-profit that provides solar technology and education to the 1 billion people livi...