Press release
No Fees to Change a Flight: United Airlines Inspires Football Fans to Believe in Next Season
Airline has saved customers more than $2 billion since eliminating change fees in 2020 and will debut new series of ads this Sunday starring Emmy-award
About this update from United Airlines Holdings, Inc.
[{"type":"text","content":"Airline has saved customers more than $2 billion since eliminating change fees in 2020 and will debut new series of ads this Sunday starring Emmy-award winning actor Kyle Chandler\nUnited becomes first big game advertiser to create six different commercials written to speak directly to local football fans \nCHICAGO, Feb. 6, 2024 /PRNewswire/ -- United Airlines has saved customers more than $2 billion since becoming the first legacy airline to permanently eliminate change fees more than three years ago, and today released a series of new commercials starring Emmy-award winning actor Kyle Chandler that will air this Sunday and promote the benefits of the policy change. In the ads, Chandler speaks directly to football fans in five different markets and encourages them to believe in their team and book a United flight to next year's game in New Orleans, without worrying about change fees.\n\n \n \n \n \n \n \n\n \nThe campaign - \"Believing Changes Everything\" - is the first time a big game advertiser has created this many different commercials that were written specifically for local markets. The market-specific ads will target Chiefs fans in Kansas City, Browns fans in Cleveland and Texans fans in Houston on broadcast TV and Bears fans in Chicago and Broncos fans in Denver on social media. A general market film will also air on TV in Chicago, Denver, Baltimore, Orlando, Colorado Springs and Cincinnati. Each of the local commercials speaks directly to the emotions fans in these cities may be feeling on Sunday and culminates by encouraging them to dream big about their team's chances next season. \n\"This is about believing. Believing so hard that you book your flight to next year's big game before the season even starts,\" says Chandler. \"Because believing that hard can change everything.\"\nMore than 10 million United customers have changed their flight without paying change fees since the airline's policy went into effect in 2020. Since that time:\n3.6 million people switched the time of day of their flight;1.8 million people extended their trip altogether;1.5 million people chose to fly to or from a different airport;300,000 people changed from a domestic flight to an international one, or vice-versa;And the number of people who changed their flights themselves in United's industry-leading app has doubled.\"This simple policy ...