Business
Unilever and Google Cloud Partner to Pioneer Next Generation of Consumer Goods Technologies
Unilever and Google Cloud today announced a five-year partnership to accelerate Unilever's business transformation through its use of Google Cloud's advanced AI, data, platform and next-generation marketing capabilities.
About this update from Unilever Plc
[{"type":"text","content":"Landmark five-year partnership unites Unilever's global brands with Google Cloud's AI to advance cutting-edge technology and agentic commerce","length":149,"tagName":"p","attribs":{}},{"type":"text","content":"LONDON and SUNNYVALE, Calif., Feb. 17, 2026 /PRNewswire/ -- Unilever and Google Cloud today announced a five-year partnership to accelerate Unilever's business transformation through its use of Google Cloud's advanced AI, data, platform and next-generation marketing capabilities.","length":308,"tagName":"p"},{"type":"image","alt":"Google Cloud's logo alongside Unilever's logo","displaySize":"","headline":null,"caption":"Google Cloud's logo alongside Unilever's logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/b14af49be8a0d7b09ca02458e38303be"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/dFNOGPnFSFCOzAZnolsDZA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b14af49be8a0d7b09ca02458e38303be","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/2904671/Google_Cloud_and_Unilever_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The partnership will help drive growth and desirability for Unilever's global brand portfolio—including iconic brands like Dove, Vaseline and Hellmann's—using Google Cloud's technologies, such as its enterprise AI platform, Vertex AI, to build new capabilities in brand discovery, measurement and AI-augmented marketing. This will create a new model for how consumer packaged goods (CPG) brands are discovered and shopped, as consumer journeys shift toward more conversational and agentic experiences.","length":513,"tagName":"p"},{"type":"text","content":"By migrating its integrated data and cloud platform to Google Cloud, Unilever will build an enterprise-wide, AI-first digital backbone to generate demand faster, turn data into actionable insights, and respond to market shifts with greater agility. This foundation will also support the development of agentic workflows—intelligent systems capable of executing complex tasks across Unilever's business processes.","length":416,"tagName":"p"},{"type":"text","content":"Redefining value creation","length":25,"tagName":"p"}...