Business
Hellmann's Hits a High Note with "Sweet Sandwich Time" in Big Game Ad Starring Andy Samberg as Meal Diamond
It's sweet sandwich time! To remind fans that Hellmann's Mayonnaise makes your sandwich taste So Good! So Good! So Good!, the brand is reimagining one of the most iconic and catchy songs of all time, "Sweet Caroline", for the Big Game.
About this update from Unilever Plc
[{"type":"text","content":"In the :30 commercial, Samberg leads a musical tribute to the delicious flavor of Hellmann's mayo – with a cameo from actress and mayo superfan Elle Fanning","length":160,"tagName":"p","attribs":{}},{"type":"text","content":"HOBOKEN, N.J., Jan. 27, 2026 /PRNewswire/ -- It's sweet sandwich time! To remind fans that Hellmann's Mayonnaise makes your sandwich taste So Good! So Good! So Good!, the brand is reimagining one of the most iconic and catchy songs of all time, "Sweet Caroline", for the Big Game.","length":298,"tagName":"p"},{"type":"text","content":"The :30 spot – which will air during the fourth quarter on Sunday, February 8 – stars comedian Andy Samberg as "Meal Diamond," an affectionate, tongue-in-cheek nod to the iconic Neil Diamond. This character was brought to life after working with Samberg to turn the classic song lyrics into a hilarious ode to sandwiches made delicious with Hellmann's.","length":366,"tagName":"p"},{"type":"text","content":""I've long been known as a great lover of all things sandwich," said Samberg. "One could almost say it's been my life's great calling. So, when I was asked to take part in singing the sandwich gospel atop the highest peak of all monoculture, there was but one answer, and that answer was a simple, 'Yes I will do that with aplomb and joy upon this glorious day and yes please and thank you and all praise to Neil Diamond."","length":458,"tagName":"p"},{"type":"text","content":"In the spot, the larger-than-life Meal Diamond serenades deli patrons with the familiar tune – joining in a sing-along to celebrate Sweet Sandwich Time. He's also joined by actress and mayo super fan Elle Fanning, dazzled by his mayo mantra.","length":245,"tagName":"p"},{"type":"text","content":""I've always been very open about my love of mayonnaise, so this felt like a perfect fit for my first Big Game ad," said Elle Fanning. "Watching Andy fully commit to the performance made it even more fun – celebrating sandwiches with the kind of passion they deserve."","length":292,"tagName":"p"},{"type":"text","content":""The Big Game is a stage for unforgettable moments and iconic performances, and for our sixth year we're bringing that same energy," said Jessica Grigoriou, Senior Vice President of C...