Sports
Unrivaled Sports Partners with Under Armour and DICK'S Sporting Goods to Build the Future of Youth Sports Experiences
Unrivaled Sports, the nation's leader in youth sports experiences, today announced landmark partnerships with Under Armour (NYSE: UAA) and DICK'S (NYSE: DKS), two of the most influential brands in sports, deepening its commitment to elevating the athlete experience and further strengthening Unrivaled Sports' leadership in the youth sports ecosystem.
About this update from Under Armour, Inc.
[{"type":"text","content":"Under Armour and DICK'S to collaborate on activations across Unrivaled Sports properties, events and programming","length":116,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, April 9, 2026 /PRNewswire/ -- Unrivaled Sports, the nation's leader in youth sports experiences, today announced landmark partnerships with Under Armour (NYSE: UAA) and DICK'S (NYSE: DKS), two of the most influential brands in sports, deepening its commitment to elevating the athlete experience and further strengthening Unrivaled Sports' leadership in the youth sports ecosystem.","length":403,"tagName":"p"},{"type":"image","alt":"Unrivaled Sports (PRNewsfoto/Unrivaled Sports)","displaySize":"","headline":null,"caption":"Unrivaled Sports (PRNewsfoto/Unrivaled Sports)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":238,"url":"https://media.zenfs.com/en/prnewswire.com/c74ac4cc9213166d3bbaef4cdc42434f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/J0g_zEd8.RuQOgv7X.suuA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQxOQ--/https://media.zenfs.com/en/prnewswire.com/c74ac4cc9213166d3bbaef4cdc42434f","width":400,"height":238}},"href":"https://mma.prnewswire.com/media/2905274/Unrivaled_Sports_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Through these partnerships, Unrivaled Sports will collaborate with Under Armour and DICK'S to elevate the standard in youth sports — creating big league experiences on and off the field and bringing increased visibility and innovation to youth sports programming nationwide. Together, the organizations will deliver more dynamic, athlete-first experiences for players and families while advancing the future of the game.","length":424,"tagName":"p"},{"type":"text","content":""These strategic partnerships and sponsorship models are incredibly meaningful as we strive to change the world of youth sports — by creating inspiring, inclusive, and memory-making experiences for young athletes everywhere, for boys and girls, across multiple sports, and across the country," said Andy Campion, Chief Executive Officer & Chairman of Unrivaled Sports.","length":382,"tagName":"p"},{"type":"text","content":"Unrivaled Sports, Under Armour and DICK'S will collaborate on a series of integrated, experiential activations designed to bring the ...