Business
Ultrack Systems Inc. (OTC: MJLB) Engages Empire Media Worx to Spearhead Major Rebranding and Market Expansion for Better Pets Division
Ultrack Systems Inc. (OTC: MJLB) Engages Empire Media Worx to Spearhead Major Rebranding and Market Expansion for Better Pets Division.
About this update from Ultrack Systems, Inc.
[{"type":"text","content":"\r\n\r\n \r\n \r\n Ultrack Systems Inc. (OTC: MJLB) Engages Empire Media Worx to Spearhead Major Rebranding and Market Expansion for Better Pets Division\r\n \r\n \r\n\r\n\r\nUltrack Systems Inc. (OTC: MJLB) Engages Empire Media Worx to Spearhead Major Rebranding and Market Expansion for Better Pets Division\r\n\r\n\r\n\r\n\r\n\r\nTORONTO, Oct. 21, 2025 (GLOBE NEWSWIRE) -- Ultrack Systems Inc. (OTC: MJLB) (“Ultrack” or the “Company”), a diversified technology and asset management company, is pleased to announce that it has signed a Memorandum of Understanding (MOU) with Empire Media Worx Inc. (EMWX), a leading creative agency specializing in brand architecture, media strategy, and growth-driven digital engagement. Under this new collaboration, Empire Media Worx will serve as the creative agency of record for the full-scale rebranding, creative direction, and marketing management of Better Pets, Ultrack’s fast-growing pet wellness brand. A Major Strategic Move The partnership represents a pivotal step in Ultrack’s broader growth strategy, which focuses on building and scaling high-value consumer brands with strong revenue potential. The Better Pets line—already gaining momentum through early retail traction and a Health Canada–approved product launch—will now undergo a transformative creative overhaul aimed at positioning it as a household name in the booming global pet wellness market, projected to exceed $400 billion by 2030 (Fortune Business Insights). Empire Media Worx will oversee: \r\n Brand identity and positioning\r\n Media production and advertising strategy\r\n Content creation across all digital and physical platforms\r\n Campaign planning and performance analytics\r\n This initiative is expected to increase brand visibility, accelerate online sales growth, and significantly enhance shareholder value as Ultrack expands into e-commerce, health, and lifestyle sectors. Reno Calabrigo, Director of Ultrack Systems Inc., stated: “The partnership with Empire Media Worx is more than a rebranding—it’s the beginning of a new chapter for Better Pets and Ultrack. By combining our operational infrastructure with EMWX’s creative expertise, we are building a powerful platform that will drive long-term shareholder value and position Ultrack as a...