Business
Ulta Beauty Launches UB Marketplace, Expanding Choice and Discovery Across Beauty and Wellness
Curated third-party platform is now live featuring 100 innovative new brands and more to come ...
About this update from Ultra Brands Ltd
[{"type":"text","content":"Ulta Beauty Launches UB Marketplace, Expanding Choice and Discovery Across Beauty and Wellness\n\n\n .bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n \n\n\n\n\n Curated third-party platform is now live featuring 100 innovative new brands and more to come\n \n\n\n\n\n Ulta Beauty (NASDAQ: ULTA) today announced that UB Marketplace – a thoughtfully curated marketplace dedicated to beauty and wellness – is now live on\n \n ulta.com\n \n and the Ulta Beauty app. As a key element of the company’s Ulta Beauty Unleashed strategy to scale new businesses, UB Marketplace marks a bold evolution in how Ulta Beauty serves, inspires and connects with beauty enthusiasts.\n \n\n UB Marketplace – powered by Mirakl, a leader in enterprise marketplace technology – expands Ulta Beauty’s e-commerce presence and offers guests a broader, complementary assortment across beauty, wellness and adjacent lifestyle categories. UB Marketplace is integrated into the Ulta Beauty shopping experience on ulta.com and the Ulta Beauty app to deliver a seamless guest experience, with unified search, cart and checkout, Ulta Beauty Rewards on eligible purchases, and convenient in-store returns for UB Marketplace items. The platform is only open, by invitation, to brands and not third-party sellers to ensure guests receive the exceptional product quality and experience they expect from Ulta Beauty.\n \n\n “UB Marketplace allows us to deliver more newness, faster entry into emerging subcategories and trends, and deeper category authority – while keeping the guest experience unmistakably Ulta Beauty,” said Lauren Brindley, chief merchandising and digital officer at Ulta Beauty. “This thoughtfully curated model scales discovery and brand building for our partners, and ensures guests enjoy the same benefits they love – Ulta Beauty Rewards, easy returns and a unified, trusted shopping experience.”\n \n\n\n New Brands Available Today through UB Marketplace\n \n\n\n At launch, guests will discover a curated selection of notable brands and product lines across emerging and established categories such as Wellness, Grooming & Personal Care; Luxury; Pro Tools and Tech Innovations; and Global Beauty. Shoppers can now explore more than 100 new ...