Business
Ulta Beauty Introduces the First-Ever Ulta Beauty Roster, Announcing Its Biggest Investment in Women's Sports
In honor of National Girls and Women in Sports Day, the retailer is teaming up with six powerhous...
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[{"type":"text","content":"Ulta Beauty Introduces the First-Ever Ulta Beauty Roster, Announcing Its Biggest Investment in Women’s Sports\n\n\n .bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n \n\n\n\n\n In honor of National Girls and Women in Sports Day, the retailer is teaming up with six powerhouse athletes to showcase how the possibilities are beautiful to young women across the country\n \n\n\n\n\n Ulta Beauty (NASDAQ: ULTA) today announced the introduction of its Ulta Beauty Roster, a collective of professional female athletes who embody confidence and resilience in and beyond the game. In honor of National Girls and Women in Sports Day, Ulta Beauty is reinforcing its commitment to help girls stay in the game by uniting these accomplished women as role models, dedicated to creating a future where every young woman feels empowered to unlock their limitless potential.\n \n\n This press release features multimedia. View the full release here:\n \n https://www.businesswire.com/news/home/20260204769976/en/\n \n\n\n\n\n\n The beauty retailer selected six athletes across a mix of established and emerging sports including basketball, tennis, soccer, volleyball, flag football, and pickleball, to serve as a diverse representation of how beauty in sports isn’t just cosmetic–it’s a catalyst to achieve what’s possible. Through a mix of omnichannel marketing and engaging digital content, these six athletes will help Ulta Beauty redefine sports through the lens of beauty and empowerment, sharing the beauty routines and rituals that give them confidence, giving back to local communities nationwide, and inspiring young girls and athletes to follow suit.\n \n\n \"As women’s sports continue to redefine what strength looks like, beauty has become an integral part of how athletes express their confidence, identity, and authenticity. We created the Ulta Beauty Roster because these incredible women embody the transformative power of both sport and beauty,” said Kelly Mahoney, Chief Marketing Officer for Ulta Beauty. “They show us that peak performance isn't just about physical strength, but about the mental strength and unwavering confidence that comes from embracing who you are. Through this initiative, we're not only celebrating their remarkable achievements but ...