Business
Ulta Beauty Expands International Footprint with First Middle East Store in Kuwait
In Partnership with Alshaya Group, the largest specialty beauty retailer in the United States wil...
About this update from Ultra Brands Ltd
[{"type":"text","content":"Ulta Beauty Expands International Footprint with First Middle East Store in Kuwait\n\n\n .bwalignc { text-align: center; list-style-position: inside }\n \n\n\n\n\n In Partnership with Alshaya Group, the largest specialty beauty retailer in the United States will open its first franchise store at The Avenues in Kuwait with additional locations across the Middle East to follow.\n \n\n\n\n\n Ulta Beauty, the largest specialty beauty retailer in the U.S., today announced the opening of its first store in the Middle East. Located at The Avenues in Kuwait, the store will officially open its doors on November 7, 2025. The highly anticipated launch follows the company’s earlier announcement of its partnership with leading international retail franchise operator Alshaya Group and marks a significant milestone in Ulta Beauty’s global expansion.\n \n\n This press release features multimedia. View the full release here:\n \n https://www.businesswire.com/news/home/20251106205508/en/\n \n\n\n\n\n Ulta Beauty at The Avenues, Kuwait\n \n\n\n “Opening our first Ulta Beauty store in the Middle East is a proud moment for our brand and our partnership with Alshaya Group—and an important step in our global growth journey, said Kecia Steelman, President and CEO, Ulta Beauty. \"The Kuwait store brings to life the unmatched experience our guests, associates, and brand partners have cherished for decades in the U.S., while incorporating unique elements that are important to the local consumer. We’re honored to share our expertise for beauty with this vibrant and passionate new community through the hard work of the teams bringing it to life.”\n \n\n \"Our fantastic new partnership with Ulta Beauty is another step forward for Alshaya Group as we bring the very best brands to the region, said John Hadden, CEO, Alshaya Group. “We know that beauty shoppers are excited for Ulta Beauty and can now experience the unique store environment and exclusive access to many brands for the first time in the region.”\n \n\n Spanning 15,000 square feet, the store will deliver Ulta Beauty’s signature experience to the region, bringing to life the company’s hallmark model of\n \n All Things Beauty, All in One Place®\n \n through a dynamic assortment across categories and price points along with make...